Castleberry, Stephen Bryon; Tanner, John F. - 2022 - Eleventh edition, international student edition
and legal issues in selling -- Chapter 3. Buying behavior and the buying process -- Chapter 4. Using communication …CONTENTS IN BRIEF. Chapter 1. Selling and salespeople -- Part 1. KNOWLEDGE AND SKILL REQUIREMENTS -- Chapter 2. Ethical … principles to build relationships -- Chapter 5. Adaptive selling for relationship building -- Part 2. THE PARTNERSHIP PROCESS …