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Marktforschung
257
Market research
251
Theorie
120
Theory
120
Marketing
54
Marketingforschung
50
Marketingmanagement
45
Marketing management
41
USA
36
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36
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30
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11
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11
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10
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8
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7
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6
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5
Lehrbuch
5
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5
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5
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5
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5
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5
Advertising
4
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4
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4
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4
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4
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4
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4
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257
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Textbook
Article in journal
2,618
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2,618
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1,221
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1,221
Graue Literatur
706
Non-commercial literature
706
Hochschulschrift
607
Thesis
499
Collection of articles of several authors
327
Sammelwerk
327
Working Paper
315
Lehrbuch
313
Arbeitspapier
307
Bibliografie enthalten
235
Bibliography included
235
research-article
183
Aufsatzsammlung
168
Konferenzschrift
160
Conference proceedings
94
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92
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92
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67
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67
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67
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64
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61
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61
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51
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51
review-article
44
Mehrbändiges Werk
40
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40
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28
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28
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27
Ratgeber
25
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24
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24
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English
150
German
106
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1
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Hair, Joseph F.
11
Malhotra, Naresh K.
10
Kuß, Alfred
9
McDaniel, Carl D.
9
Burns, Alvin C.
8
Ortinau, David J.
8
Berekoven, Ludwig
7
Bush, Robert P.
7
Bush, Ronald F.
7
Day, George S.
7
Eckert, Werner
7
Ellenrieder, Peter
7
Koch, Jörg
7
Kumar, V.
7
Zikmund, William G.
7
Aaker, David A.
6
Birks, David F.
6
Gates, Roger
6
Hawkins, Del I.
6
Bieger, Thomas
4
Böhler, Heymo
4
Donnelly, James H.
4
Fantapié Altobelli, Claudia
4
Mothersbaugh, David L.
4
Pepels, Werner
4
Peter, Jerome Paul
4
Sarstedt, Marko
4
Scharf, Andreas
4
Schubert, Bernd
4
Babin, Barry J.
3
Bradley, Nigel
3
Churchill, Gilbert A.
3
Ferrell, Odies C.
3
Hammann, Peter
3
Kreis, Henning
3
Leone, Robert P.
3
Mooi, Erik
3
Pride, William M.
3
Schneider, Willy
3
Steinmetz, Peter
3
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Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Haupt Verlag
2
Springer-Verlag GmbH
2
Uni-Taschenbücher GmbH
2
American Marketing Association
1
Appraisal Institute <Chicago, Ill.>
1
Berliner Wissenschafts-Verlag
1
City and Guilds of London Institute
1
Cornelsen Scriptor
1
Duncker & Humblot
1
Market Research Society
1
Springer Nature Switzerland AG
1
Steinbeis-Hochschule Berlin
1
Urban Land Institute <Washington, DC>
1
Verlag Franz Vahlen
1
W. Kohlhammer GmbH
1
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
1
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Lehrbuch
19
Managementwissen für Studium und Praxis
5
McGraw-Hill/Irwin series in marketing
5
Gabler-Lehrbuch
4
Kohlhammer Edition Marketing
4
UTB für Wissenschaft / Uni-Taschenbücher
4
Always learning
3
Gabler Lehrbuch
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Modernes Marketing für Studium und Praxis
3
UTB / Betriebswirtschaftslehre
3
Marketing
2
McGraw-Hill series in marketing
2
Sammlung Poeschel
2
Springer texts in business and economics
2
UTB / Management
2
Atomic dog
1
Berichte aus der Betriebswirtschaft
1
Business & Management
1
Business issues, competition and entrepreneurship
1
Business/Economics
1
Eine Branche macht Bildung
1
Fachbuchreihe "Management-Kompetenz kompakt"
1
Geowissen kompakt
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Heidelberger Fachbücher für Studium und Praxis
1
International series in quantitative marketing : ISQM
1
Kohlhammer [W:]
1
Kohlhammer-Edition Marketing
1
Kontakt & Studium
1
Lehrbuch / Bachelor geeignet!
1
Lehrbuch Psychologie
1
Marketingkompetenz
1
Marktorientiertes Tourismusmanagement
1
Mastering business research methods
1
McGraw Hill higher education
1
McGraw-Hill International editions
1
McGraw-Hill marketing series
1
Pearson always learning
1
Pearson education
1
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ECONIS (ZBW)
257
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1
Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno
-
1994
Persistent link: https://www.econbiz.de/10000898257
Saved in:
2
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
Saved in:
3
Marktforschung
Böhler, Heymo
-
1992
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
Saved in:
4
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Le ricerche di mercato
Marbach, Giorgio
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000742677
Saved in:
6
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
7
Marketing research
Kress, George
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000749575
Saved in:
8
The marketing research process
Crimp, Margaret
-
1990
-
3th ed
Persistent link: https://www.econbiz.de/10000802998
Saved in:
9
Marketing research : methodological foundations
Churchill, Gilbert A.
-
1991
-
5. ed.
Persistent link: https://www.econbiz.de/10000804142
Saved in:
10
Marktforschung
Weis, Hans Christian
;
Steinmetz, Peter
-
1990
Persistent link: https://www.econbiz.de/10000806913
Saved in:
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