: how are your data used and who do you trust? -- Social engineering hacking -- Social media policy -- Conclusion … presence: an actionable five-step road map -- A look forward -- References -- Chapter 17 Salient role and centrality of trust … in social media marketing -- Introduction -- Importance of trust -- Antecedents of trust -- Store characteristics …

role and centrality of trust in social media marketing -- Anil bhat, bits pilani, india and nirankush datta, bits, pilani …, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their …