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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann; Weiser, Christoph - 2008 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann; Weiser, Christoph - 2000 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274177
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Marketing : Theorie und Praxis
Fröhlich, Elisabeth; Lord, Sascha; Steinbiß, Kristina; … - 2018
Detail ein. Zu Beginn vermittelt es Grundlagen zum Konsumentenverhalten, zum Kaufprozess und zur persönlichen …
Persistent link: https://www.econbiz.de/10011806803
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Strategic marketing channel management
Bowersox, Donald J.; Cooper, M. Bixby - 1992
Persistent link: https://www.econbiz.de/10000848921
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Marketing management and information technology
Fletcher, Keith - 1990
Persistent link: https://www.econbiz.de/10000812020
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Marketing channel management : strategic planning and tactics
Hardy, Kenneth G.; Magrath, Allan J. - 1988
Persistent link: https://www.econbiz.de/10000730451
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Sales and distribution management for organizational growth
Choudhury, Rahul - 2020
"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--
Persistent link: https://www.econbiz.de/10012015996
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Distribution and supply logistics
Straka, Martin - 2019
Persistent link: https://www.econbiz.de/10012105075
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Marketing channels : a management view
Rosenbloom, Bert - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001783634
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Marketing channels : a management view
Rosenbloom, Bert - 2013 - 8th ed
Persistent link: https://www.econbiz.de/10009581683