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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C. - 2017
Persistent link: https://www.econbiz.de/10011639112
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Targeted advertising and consumer privacy concerns : experimental studies in an internet context
Gröne, Nicole - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009523420
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Mundpropaganda im Internet : Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
Meyer, Jörg - 2004
Persistent link: https://www.econbiz.de/10002034983
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Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001632765
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Online information search with electronic agents: drivers, impediments. and privacy issues
Spiekermann, Sarah - 2001
Persistent link: https://www.econbiz.de/10001679229
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Personalization of the web interface
Wood, Natalie T. - 2002
Persistent link: https://www.econbiz.de/10002654954
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Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma - 2009
Persistent link: https://www.econbiz.de/10003902507