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Kapferer's Marketing-Wörterbuch
Kapferer, Clodwig
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1988
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3., leicht überarb. Aufl.
Persistent link: https://www.econbiz.de/10000420618
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Kapferer's Marketing-Wörterbuch
Kapferer, Clodwig
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1979
Persistent link: https://www.econbiz.de/10014449189
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Les techniques de l'étude des marchés en Europe
Kapferer, Clodwig
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1956
Persistent link: https://www.econbiz.de/10003193965
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Market research methods in Europe
Kapferer, Clodwig
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1956
Persistent link: https://www.econbiz.de/10001637136
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