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Positioning multi-country brands : the impact of heterogeneity in cultural values and competitive set
Batra, Rajeev; Zhang, Y. Charles; Aydinoglu, Nilufer Z.; … - 2013
Persistent link: https://www.econbiz.de/10010212629
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The covariance matrix of mixture model parameter estimates using the EM algorithm when classes are well separated
Wedel, Michel - 1997
Persistent link: https://www.econbiz.de/10000973058
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Concominant variables in mixture models
Wedel, Michel - 1999
Persistent link: https://www.econbiz.de/10001393874
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Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik; Zeelenberg, Marcel - 1999
Persistent link: https://www.econbiz.de/10000168286
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Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik (contributor) - 1998
Persistent link: https://www.econbiz.de/10000995208
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Behavioral intentions and the impression and expression of behavior
Pieters, Rik - 1989
Persistent link: https://www.econbiz.de/10000781616
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Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik; Warlop, Luk - 1998
Persistent link: https://www.econbiz.de/10000990869
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Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.; Pieters, Rik - 1998
Persistent link: https://www.econbiz.de/10000992086
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The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans (contributor); Pieters, Rik (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
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When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.; Pieters, Rik; Zeelenberg, Marcel - 1999
Persistent link: https://www.econbiz.de/10001433432