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Interkulturelles Management und seine Vernetzung mit identitätsbasierter Markenführung
Hierneis, Günter - 2008
Persistent link: https://www.econbiz.de/10009665208
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Brand resources for the construction of national identity?
Bulmer, Sandy; Buchanen-Oliver, Margo - 2006
Persistent link: https://www.econbiz.de/10003582862
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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010200017
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EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.; Park, Chan Su; Chang, Dae Ryun - 2001
Persistent link: https://www.econbiz.de/10001624168
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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On the signaling and feedback effects of umbrella branding
Thal, Jeanine (contributor) - 2007
Persistent link: https://www.econbiz.de/10003731197
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Wirkung von Multi-Co-Branding : aktueller Stand der Forschung und Ergebnisse einer empirischen Studie
Wünschmann, Stefan; Bernhard, Patrick - 2006
Persistent link: https://www.econbiz.de/10003771984