Similar Search Results

Exploring utility, attitude, intention to use, satisfaction, and loyalty in B2C/P2P car-sharing economy

Lee, Sunme; Cho, Yoon Cheong - 2015

, satisfaction, loyalty, and intention to use for both cases of B2C and P2P car-sharing. Study 1 examines the effects of the level of … utility related to the levels of satisfaction and loyalty to existing users and intentions to use and expected satisfaction to … satisfaction to potential users of P2P car-sharing. This study collected the data via online and offline survey and applied …

Persistent link: https://www.econbiz.de/10012182066

Buying marital bliss : time-saving purchases promote relationship satisfaction

Whillans, Ashley V.; Pow, Jessie; Norton, Michael I. - 2018

Persistent link: https://www.econbiz.de/10011929070

Consumer social network brand identification and personal branding : how do social network users choose among brand sites?

Kucharska, Wioleta - 2016 - This version 10/10/2016

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

Persistent link: https://www.econbiz.de/10011802304