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Improving access to health services – challenges in Lean application

Cheng, Siu Yee; Bamford, David; Papalexi, Marina; Dehe, … - In: International Journal of Public Sector Management 28 (2015) 2, pp. 121-135

Purpose – Healthcare organisations face significant productivity pressures and are undergoing major service transformation. The purpose of this paper is to disseminate findings from a Lean healthcare project using a National Health Service Single Point of Access environment as the case study....

Persistent link: https://www.econbiz.de/10014799741

Practices of literary tourism: an Australian case study

Carson, Susan; Hawkes, Lesley; Gislason, Kari; Martin, … - In: International Journal of Culture, Tourism and … 7 (2013) 1, pp. 42-50

policy changes in relation to culture, community engagement and the environment. Design/methodology/approach – Broadly … Australian distance, which will require a regional approach that networks with transport and community hubs. Practical … sense of place that relates to culture, literary history and community for tourists, as well as the potential for community …

Persistent link: https://www.econbiz.de/10014768351

Brand globally, market locally

Barron, Jennifer; Hollingshead, Jim - In: Journal of Business Strategy 25 (2004) 1, pp. 9-14

Companies that want to create truly global brands must first take three steps: develop a different process for coordinating brand development, revise consumer research methodology, and clearly define the relationship between the center and the regions. Using a different approach to understanding...

Persistent link: https://www.econbiz.de/10014844952

Unlocking laggard markets: innovation without high tech

Matzler, Kurt; A. Mooradian, Todd; Füller, Johann; … - In: Journal of Business Strategy 35 (2014) 2, pp. 19-25

Purpose – In every market there are non-consumers – potential customers that withstand an innovation. A common reason …/value – While most companies try to innovate faster than their competitors to defend their market leadership, laggard innovation …

Persistent link: https://www.econbiz.de/10014847169

Design thinking: breaking fixation for new relationships between organizations

Lewis, Mark; Hayward, Scott; Hornyak, Rob - In: Journal of Business Strategy 38 (2017) 6, pp. 20-30

Purpose The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both parties. By integrating concepts related to human cognition, contracts and performance, the authors show how...

Persistent link: https://www.econbiz.de/10014847184

Direct selling as the next channel

Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 43-45

Purpose – The paper aims to describe the application of direct selling, the process of selling a consumer product or service from one person to another, in an environment that is not a permanent retail location. Design/methodology/approach – The paper explores the application of direct...

Persistent link: https://www.econbiz.de/10014848439

Protecting Your Business Image: The Supreme Court Rules on Trade Dress

Rosen, Meg; Alpert, Frank - In: Journal of Consumer Marketing 11 (1994) 1, pp. 50-55

The Supreme Court has made its first ruling on “trade dress”. Trade dress was defined by the Supreme Court as “...the overall image of the business”. The Court granted protection to a Mexican restaurant in Texas and barred a competitor from duplicating its total image. Summarizes the...

Persistent link: https://www.econbiz.de/10014849098

Modeling innovation, manufacturing, diffusion and adoption/rejection processes

Woodside, Arch G.; Biemans, Wim G. - In: Journal of Business & Industrial Marketing 20 (2005) 7, pp. 380-393

linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption …/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products. Findings …

Persistent link: https://www.econbiz.de/10014842793

Adoption of environmental innovations at US power plants

Bellas, Allen S.; Nentl, Nancy J. - In: Journal of Business & Industrial Marketing 22 (2007) 5, pp. 336-341

Purpose – This paper is a case study that aims to trace the adoption of innovation of the fabric filter, an innovative … for firms eager to market the next innovation to this unique industrial marketplace. …

Persistent link: https://www.econbiz.de/10014842866

Capturing and (re)interpreting complexity in multi‐firm disruptive product innovations

Pattinson, Hugh M.; Woodside, Arch G. - In: Journal of Business & Industrial Marketing 24 (2008) 1, pp. 61-76

focus of the study is to increase descriptive knowledge and understanding of innovation and diffusion processes in … development direction. Research limitations/implications – The case study reanalysis and expansion are generalizable to innovation …

Persistent link: https://www.econbiz.de/10014842944

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