Showing 1 - 10 of 256
China by Western and Japanese multinationals has evolved from the localization/simplification of technology for local … markets to the development of advanced technology in India and China for global markets. Design/methodology/approach – Case … studies were developed based on 190 interviews conducted in China, India and several other countries. Respondents included …
Persistent link: https://www.econbiz.de/10014838304
in Zhuhai, China. It is of benefit to the manufacturer who is able to seek obsolete stock effectively and capture real …
Persistent link: https://www.econbiz.de/10014824210
Purpose – This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in the world's largest market. Design/methodology/approach – Uses a qualitative text analysis....
Persistent link: https://www.econbiz.de/10014691626
Purpose – To examine the state of health of branding in China, focusing on the performance of major Chinese enterprises … China, discusses the transition from price competition to branding in the domestic market, and explains the role of … by taken by six of China's biggest brands. Findings – Modern Chinese companies are large and successful as manufacturers …
Persistent link: https://www.econbiz.de/10014946020
building to succeed in an Asian realm. This study proposes to examine the underlying linkage between the intensity of gift … constituent of the Asian culture and can be seen as a form of relationship investment, that if cultivated well, can uplift …
Persistent link: https://www.econbiz.de/10014674540
Purpose – Forest industries affect cultural sustainability profoundly, but little information exists on integration of cultural sustainability aspects into their Corporate Social Responsibility (CSR) management. Global Reporting Initiative (GRI) guidelines comprising assessments of economic,...
Persistent link: https://www.econbiz.de/10014847903
This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint...
Persistent link: https://www.econbiz.de/10014849203
Purpose – The paper aims to examine the process of de‐internationalisation through an analysis of British Telecommunications' (BT's) experience. There is – to date – little research upon de‐internationalisation, this paper aims to contribute to the debate through assessing how...
Persistent link: https://www.econbiz.de/10014842880
research reveal that the globalization strategy of PSG is itself part of Qatar’s internationalization approach. The findings … and insights on the marketing strategic globalization of a professional sports club linked with the internationalization …
Persistent link: https://www.econbiz.de/10014847070
Purpose – The purpose of this paper is to contribute to the understanding of the practice of IT‐enabled management control change, in particular how IT‐driven change is made possible from a practical perspective in a global context. It does so by investigating the redesign of the...
Persistent link: https://www.econbiz.de/10014840365