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Using family heritage to market wines : A case study of three “New World” wineries in Victoria, Australia
Strickland, Paul; Smith‐Maguire, Jennifer; Frost, Warwick - In: International Journal of Wine Business Research 25 (2013) 2, pp. 125-137
wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New …” wineries to assist in wine sales. If a family link can be established, there is no reason why “New World” wineries cannot …” for the winery to assist in wine sales generation. By examining “New World” wineries regarding family heritage usage, this …
Persistent link: https://www.econbiz.de/10014814508
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Brand globally, market locally
Barron, Jennifer; Hollingshead, Jim - In: Journal of Business Strategy 25 (2004) 1, pp. 9-14
Companies that want to create truly global brands must first take three steps: develop a different process for coordinating brand development, revise consumer research methodology, and clearly define the relationship between the center and the regions. Using a different approach to understanding...
Persistent link: https://www.econbiz.de/10014844952
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(Mis)understanding the digital media revolution
Withey, Richard - In: Aslib Proceedings 55 (2003) 1/2, pp. 18-22
Describes recent confusion about the nature of the digital revolution and the impact of this on commercial and academic behaviour. Illustrates that the nature of the digital revolution in consumer use of information has shown phenomenal uptake in usage, if not revenues and that this has already...
Persistent link: https://www.econbiz.de/10014671361
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A Pacific Rim debut: shoppers in China and Chile
Li, Fuan; Nicholls, J.A.F.; Zhou, Nan; Mandokovic, Tomislav - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 115-131
This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two...
Persistent link: https://www.econbiz.de/10014674545
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Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak; Krairit, Donyaprueth; Ba Khang, Do - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 539-560
Purpose – The purpose of this paper is to investigate the impact of SMS (Short Message Service) advertising on consumer perceptions of Au Bon Pain's brand equity in Thailand. Design/methodology/approach – The experimental study was based on a 4×2 between‐subjects design, with four levels...
Persistent link: https://www.econbiz.de/10014674786
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Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan; Teah, Min - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 5, pp. 826-838
Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach,...
Persistent link: https://www.econbiz.de/10014675474
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Cruise passengers' satisfaction: Cartagena de Indias
Gabriel Brida, Juan; Garrido, Nicolás; Jesús Such … - In: Benchmarking: An International Journal 19 (2012) 1, pp. 52-69
Purpose – The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias. Design/methodology/approach – A questionnaire was given to 1,361 passengers of 28 cruise ships during October and November of 2009, then factor...
Persistent link: https://www.econbiz.de/10014683549
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University business students' perceptions of retail shopping behaviour : A Canadian and Estonian comparative study
McKenzie, Brent - In: Baltic Journal of Management 3 (2008) 1, pp. 105-118
Purpose – Retail shopping behaviour is one of the major tenets of the retail marketing literature. The purpose of this research is to presents the empirical findings of two quantitative studies of Estonian and Canadian university students' interpretation and perceptions of retail shopping...
Persistent link: https://www.econbiz.de/10014685506
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Press and publicity management: the Dyson case
Boyle, Emily - In: Corporate Communications: An International Journal 9 (2004) 3, pp. 209-222
Entrepreneurial businesses are, by definition, different from large corporations. Thus, although the objectives of marketing communications of both types of firm are the same the ways in which each carries them out is different, and, whereas the nature of corporate marketing communications is...
Persistent link: https://www.econbiz.de/10014691586
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Mapping the values driving organic food choice : Germany vs the UK
Baker, Susan; Thompson, Keith E.; Engelken, Julia; … - In: European Journal of Marketing 38 (2004) 8, pp. 995-1012
The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is 2.7 per cent compared with 1 per cent in the UK. This study explores the reasons why the behaviour of consumers in...
Persistent link: https://www.econbiz.de/10014722182