Showing 1 - 10 of 77
Purpose This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places. Design/methodology/approach This study proposes the conceptual model of...
Persistent link: https://www.econbiz.de/10014899401
Purpose This study aims to determine college/university students’ mobile phone practices to understand key user preferences and set a baseline understanding for the development of prospective library informational mobile services. Design/methodology/approach This study is based on the results...
Persistent link: https://www.econbiz.de/10015343956
Describes the development of the Edinburgh Engineering Virtual Library (EEVL) ( http://eevl.ac.uk ) and outlines the services offered. The potential market for EEVL is discussed, and a case study of promotional activities is presented.
Persistent link: https://www.econbiz.de/10014965236
Purpose Research on the Internet of Things (IoT) has gained momentum in various industry contexts. However, the literature lacks broad empirical evidence on the factors that influence users' intention to adopt this cutting-edge technology, especially in the food and beverage industry (F&BI) –...
Persistent link: https://www.econbiz.de/10014825502
Describes recent confusion about the nature of the digital revolution and the impact of this on commercial and academic behaviour. Illustrates that the nature of the digital revolution in consumer use of information has shown phenomenal uptake in usage, if not revenues and that this has already...
Persistent link: https://www.econbiz.de/10014671361
This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two...
Persistent link: https://www.econbiz.de/10014674545
×2 between‐subjects design, with four levels of message types (personalization, interactivity, general, and no message control …
Persistent link: https://www.econbiz.de/10014674786
Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach,...
Persistent link: https://www.econbiz.de/10014675474
Purpose – The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias. Design/methodology/approach – A questionnaire was given to 1,361 passengers of 28 cruise ships during October and November of 2009, then factor...
Persistent link: https://www.econbiz.de/10014683549
Purpose – Retail shopping behaviour is one of the major tenets of the retail marketing literature. The purpose of this research is to presents the empirical findings of two quantitative studies of Estonian and Canadian university students' interpretation and perceptions of retail shopping...
Persistent link: https://www.econbiz.de/10014685506