Purpose – The purpose of this paper is to introduce measures of the motivation of tourists who travel to their ancestral homes. A set of learning exercises is presented for students and managers to apply understanding of these motives to tourism strategies. Design/methodology/approach – The...

Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector. Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel...

Purpose – Aims to map business‐to‐business strategic actions to illustrate how manufacturers and resellers of new fast moving consumer goods interact when responding to environmental feedback to their decisions and to assess the effectiveness of alternative implemented decisions in...

Purpose – Seeks to advocate adopting the comparative case study method and system dynamics modeling to inform theory and to prescribe executive actions for successfully managing new products built using radically new technologies. Design/methodology/approach – Reviews NPD theory and research...

Purpose – This case study research report aims to include collecting additional field interviews with the original and additional executives participating in the original case study (on the Zaplet software applications firm) to enhance the interpretations by the original case study...

Examines the central proposition that the marketing‐purchasing of ew industrial manufacturing technologies involves the development (not ecessarily a planned design) of a new network of relationships within and across enterprises. Presents the results of a detailed case study on the adoption...

Purpose – The purpose of this paper is to describe inter‐firm marketing cooperation as a strategy by small and medium enterprise (SME) players in local systems of fashion firms. Design/methodology/approach – This case study research focuses on Italian leatherwear manufacturers that join...

Purpose – The purpose of this paper is to illustrate a unique opportunity to analyze the implications of two different approaches to develop and deploy a national public electronic procurement system. Design/methodology/approach – The authors used multiple data collection methods. The data...

Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market...

Purpose – The purpose of this paper is to develop conceptual knowledge and skills in making financial policy decisions in a rapidly growing and profitable enterprise. Design/methodology/approach – This teaching case was written by documenting and analyzing published information available to...