Champoux, Valerie; Durgee, Julia; McGlynn, Lauren - In: Journal of Business Strategy 33 (2012) 2, pp. 22-30
Purpose – Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations …. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations … reputation in the event of a Facebook wall attack. Design/methodology/approach – By conducting online research for an online …