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Corporate Facebook pages: when “fans” attack

Champoux, Valerie; Durgee, Julia; McGlynn, Lauren - In: Journal of Business Strategy 33 (2012) 2, pp. 22-30

Purpose – Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations …. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations … reputation in the event of a Facebook wall attack. Design/methodology/approach – By conducting online research for an online …

Persistent link: https://www.econbiz.de/10014845341

AdultShop.com: establishing legitimacy with the “virgin” consumer

Beverland, Michael; Lindgreen, Adam - In: Marketing Intelligence & Planning 21 (2003) 6, pp. 379-391

Despite the recent failures of many e‐businesses, the consensus remains that firms will need to develop e‐commerce strategies if they are to compete in the future. However, there is little by way of empirical research on how firms can successfully do so. We examine a case of a large global...

Persistent link: https://www.econbiz.de/10014945887

Psychological and behavioral drivers of online clothing purchase

Goldsmith, Ronald E.; Flynn, Leisa R. - In: Journal of Fashion Marketing and Management: An … 8 (2004) 1, pp. 84-95

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...

Persistent link: https://www.econbiz.de/10014867855

Countervailing the liability of newness by bringing in active initial investors: the case of Facebook

Cristofaro, Matteo - In: Strategic Direction 33 (2017) 8, pp. 1-3

Purpose This paper aims to present how Facebook overcame its liability of newness period, helping the interpretation of … Facebook, focusing on the initial investors’ role for the survival of the firm. Originality/value This paper shows how an …

Persistent link: https://www.econbiz.de/10015012243

Silence: the golden strategy?

Thomas, Mark - In: Strategic Direction 31 (2015) 1, pp. 1-2

world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to …

Persistent link: https://www.econbiz.de/10015013304

Organizing customers: Japanese travel agencies marketing on the Internet

Zhang, Zhongmin - In: European Journal of Marketing 38 (2004) 9/10, pp. 1294-1303

This paper argues that organizing customers is an essential marketing element on the Internet. Through examining Internet marketing activities of three major Japanese travel agencies – JTB, Nippon Travel Agency and Kinki‐Nippon Tourist – by a case approach, the paper discusses the reasons...

Persistent link: https://www.econbiz.de/10014722206

Affiliate marketing and its impact on e‐commerce

Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 3, pp. 161-163

Purpose – This article seeks to explore the inner workings of affiliate marketing. Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship. Findings – The key to...

Persistent link: https://www.econbiz.de/10014848455

Factors affecting the success of business‐to‐business international Internet marketing (B‐to‐B IIM): an empirical study of UK companies

Eid, Riyad; Trueman, Myfanwy - In: Industrial Management & Data Systems 104 (2004) 1, pp. 16-30

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on...

Persistent link: https://www.econbiz.de/10014823787

How social media reshapes action on distant customers: some empirical evidence

Agostino, Deborah; Sidorova, Yulia - In: Accounting, Auditing & Accountability Journal 30 (2017) 4, pp. 777-794

Purpose The purpose of this paper is to investigate how centres of calculation, now emerging in connection with social media, impact on the process of acting on distant customers. Specifically, the authors are interested in exploring how the distance between the organization and its customer is...

Persistent link: https://www.econbiz.de/10014642400

Calculating value: a digital library’s social media campaign

Lamont, Lisa; Nielsen, Jordan - In: The Bottom Line: Managing library finances 28 (2015) 4, pp. 106-111

Purpose – The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources. Design/methodology/approach – Librarians planned and executed a social media campaign using Tumblr and Pinterest and consulted Google Analytics and database...

Persistent link: https://www.econbiz.de/10014686899