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Corporate Facebook pages: when “fans” attack

Champoux, Valerie; Durgee, Julia; McGlynn, Lauren - In: Journal of Business Strategy 33 (2012) 2, pp. 22-30

Purpose – Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations …. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations … reputation in the event of a Facebook wall attack. Design/methodology/approach – By conducting online research for an online …

Persistent link: https://www.econbiz.de/10014845341

AdultShop.com: establishing legitimacy with the “virgin” consumer

Beverland, Michael; Lindgreen, Adam - In: Marketing Intelligence & Planning 21 (2003) 6, pp. 379-391

Despite the recent failures of many e‐businesses, the consensus remains that firms will need to develop e‐commerce strategies if they are to compete in the future. However, there is little by way of empirical research on how firms can successfully do so. We examine a case of a large global...

Persistent link: https://www.econbiz.de/10014945887

Countervailing the liability of newness by bringing in active initial investors: the case of Facebook

Cristofaro, Matteo - In: Strategic Direction 33 (2017) 8, pp. 1-3

Purpose This paper aims to present how Facebook overcame its liability of newness period, helping the interpretation of … Facebook, focusing on the initial investors’ role for the survival of the firm. Originality/value This paper shows how an …

Persistent link: https://www.econbiz.de/10015012243

Silence: the golden strategy?

Thomas, Mark - In: Strategic Direction 31 (2015) 1, pp. 1-2

world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to …

Persistent link: https://www.econbiz.de/10015013304

Affiliate marketing and its impact on e‐commerce

Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 3, pp. 161-163

Purpose – This article seeks to explore the inner workings of affiliate marketing. Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship. Findings – The key to...

Persistent link: https://www.econbiz.de/10014848455

Factors affecting the success of business‐to‐business international Internet marketing (B‐to‐B IIM): an empirical study of UK companies

Eid, Riyad; Trueman, Myfanwy - In: Industrial Management & Data Systems 104 (2004) 1, pp. 16-30

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on...

Persistent link: https://www.econbiz.de/10014823787

Psychological and behavioral drivers of online clothing purchase

Goldsmith, Ronald E.; Flynn, Leisa R. - In: Journal of Fashion Marketing and Management: An … 8 (2004) 1, pp. 84-95

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...

Persistent link: https://www.econbiz.de/10014867855

Organizing customers: Japanese travel agencies marketing on the Internet

Zhang, Zhongmin - In: European Journal of Marketing 38 (2004) 9/10, pp. 1294-1303

This paper argues that organizing customers is an essential marketing element on the Internet. Through examining Internet marketing activities of three major Japanese travel agencies – JTB, Nippon Travel Agency and Kinki‐Nippon Tourist – by a case approach, the paper discusses the reasons...

Persistent link: https://www.econbiz.de/10014722206

How publics react to crisis communication efforts

Timothy Coombs, W.; Jean Holladay, Sherry - In: Journal of Communication Management 18 (2014) 1, pp. 40-57

Purpose – The purpose of this paper is to provide a rationale and framework for examining stakeholder reactions to crisis communication messages in various social media channels. Stakeholders can become crisis communications by entering various sub-arenas of the larger rhetorical arena. The...

Persistent link: https://www.econbiz.de/10014851201

Reputation management and authenticity

Sisson, Diana C.; Bowen, Shannon A. - In: Journal of Communication Management 21 (2017) 3, pp. 287-302

Purpose Following a report released by the UK Parliament’s Public Accounts Committee, multinational corporations like Starbucks, Google, and Amazon found themselves in a firestorm of criticism for not paying or paying minimal taxes after earning significant profits in the UK for the past three...

Persistent link: https://www.econbiz.de/10014851266

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