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Simplifying serials sourcing
White, Sonya; Eric Davies, J. - In: The Bottom Line 18 (2005) 1, pp. 7-13
Purpose – To describe work by the Library and Information Statistics Unit (LISU) based at Loughborough University to support decision making by managers in academic information and library services in the UK in the realm of providing access to scholarly information through serials....
Persistent link: https://www.econbiz.de/10014686111
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The application of BREEAM in corporate real estate: A case study in the design of a city centre office development
Holmes, John; Hudson, Gordon - In: Journal of Corporate Real Estate 5 (2003) 1, pp. 66-77
marketplace. This paper uses an in‐depth case study to examine the role of BREEAM in the design and marketing of a city centre …
Persistent link: https://www.econbiz.de/10014851768
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Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy
Ferguson, Rick; Hlavinka, Kelly - In: Journal of Consumer Marketing 23 (2006) 5, pp. 292-299
Purpose – This paper seeks to examine three evolutionary trends that are pushing the boundaries of loyalty marketing in …/methodology/approach – The paper thoroughly describes three new trends in loyalty marketing, which the authors believe have the potential to … of the three trends in loyalty marketing, marketers will see their boundaries expand and their strategies and tactics …
Persistent link: https://www.econbiz.de/10014848542
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Finding the redemption sweet spot: debunking the top ten myths about couponing
Meyers, Peter; Litt, Steve - In: Journal of Consumer Marketing 25 (2008) 1, pp. 57-59
Purpose – The purpose of this paper is to uncover common and outdated misconceptions about couponing and present new, updated strategies that can improve redemption statistics. Design/methodology/approach – ICOM sought to understand the landscape of couponing by examining data from a...
Persistent link: https://www.econbiz.de/10014848640
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The talent wars
Ferguson, Rick; Brohaugh, Bill - In: Journal of Consumer Marketing 26 (2009) 5, pp. 358-362
from leaders in the marketing industry, business‐to‐employee marketing (B2E) and employee incentive programs as a means to … interviews with representatives from some of the largest marketing firms in the industry today and provides tangible tips and …
Persistent link: https://www.econbiz.de/10014848747
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Effectiveness of Brand‐related 15‐second Commercials
Ward, Scott; Oliva, Terence A.; Reibstein, David J. - In: Journal of Consumer Marketing 11 (1994) 2, pp. 38-44
While 15‐second commercials appeared to have peaked at 40 percent in terms of network usage in the US, it appears that the commercial format is here to stay. A recent development has been the use of “book‐end” configurations of such commercials, where the 15‐second commercials are...
Persistent link: https://www.econbiz.de/10014849102
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Network Anatomy of Industrial Marketing and Purchasing of New Manufacturing Technologies
Woodside, Arch G. - In: Journal of Business & Industrial Marketing 9 (1994) 3, pp. 52-63
Examines the central proposition that the marketing‐purchasing of ew industrial manufacturing technologies involves the …
Persistent link: https://www.econbiz.de/10014843253
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The domain of a Soviet‐type command network
Roger Pyatt, T. - In: Journal of Business & Industrial Marketing 10 (1995) 1, pp. 44-63
etwork research as a marketing tool. Presents the results of a multi‐unit embedded case study of the domain of eight Hanoi …
Persistent link: https://www.econbiz.de/10014843264
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Capturing the unique value of services: why pricing of services is different
Docters, Rob; Reopel, Mike; Sun, Jeanne‐Mey; Tanny, Steve - In: Journal of Business Strategy 25 (2004) 2, pp. 23-28
Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid, as for example in determining the unit of charging. In...
Persistent link: https://www.econbiz.de/10014844962
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Turning value into money
Docters, Robert G.; Reopel, Michael R.; Sun, Jeanne‐Mey; … - In: Journal of Business Strategy 25 (2004) 4, pp. 25-30
Providing customers with value is often not enough for a company to operate profitably. While ensuring that a product or service offers value to users and customers, there must be a conscious plan to capture a portion of that value. This is called monetization (turning value into money) and is...
Persistent link: https://www.econbiz.de/10014844975