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Brand preferences and brand choices among urban Chinese consumers

Kwok, Simon; Uncles, Mark; Huang, Yimin - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 163-172

Purpose – Aims to review, update, and extend the understanding of country‐of‐origin (COO) effects in China. This …. The study provides a strong empirical update on the COO effect in China. …

Persistent link: https://www.econbiz.de/10014674594

The heterogeneity of Chinese consumer values: a dual structure explanation

Lin, Xiaohua; Lu Wang, Cheng - In: Cross Cultural Management: An International Journal 17 (2010) 3, pp. 244-256

contemporary China. The seemingly paradox is explained by the dual structure theory of consumer value system. Design …

Persistent link: https://www.econbiz.de/10014692653

What motivates senior managers?

Analoui, Farhad - In: Journal of Managerial Psychology 15 (2000) 4, pp. 324-340

While a great deal of understanding has been gained about senior managers’ motivation in the West, very little has been done in the Eastern European countries to understand what motivates senior managers. This article is based on the results of a first time study that was recently carried out...

Persistent link: https://www.econbiz.de/10014887715

Romania's economic policy: rulers' wisdom will lead us

Burnete, Sorin - In: Journal of Organizational Change Management 19 (2006) 6, pp. 753-759

/methodology/approach – The analysis – focused on the particular case of Romania, where the transition to market economy is underway – relies on … macroeconomic equilibrium and the soundness of future growth. Findings – The data illustrating the evolution of Romania's economy … imperfect capital mobility. Originality/value – The use of the “immiserizing growth” concept in depicting Romania's economic …

Persistent link: https://www.econbiz.de/10014891045

Ready for the future? Universities' capabilities to strategically manage their intellectual capital

Elena‐Pérez, Susana; Saritas, Ozcan; Pook, Katja; … - In: Foresight 13 (2011) 2, pp. 31-48

development of a vision for the future of the higher education system in Romania and a frame to differentiate Romanian …

Persistent link: https://www.econbiz.de/10014743138

Information use and information processing

Savolainen, Reijo - In: Journal of Documentation 65 (2009) 2, pp. 187-207

limitations/implications – The picture of information use processes is based on the comparison of two research approaches only …

Persistent link: https://www.econbiz.de/10014853365

Who owns the online consumer?

Prabhaker, Paul R. - In: Journal of Consumer Marketing 17 (2000) 2, pp. 158-171

Powerful emerging technologies, fierce competition in the marketplace, more sophisticated consumers and the relentless drive for higher corporate earnings are at the root of online consumers’ information privacy concerns. The issue of consumer privacy could be a defining element in the battle...

Persistent link: https://www.econbiz.de/10014848224

Fanatical consumers: towards a framework for research

Redden, James; Steiner, Carol J. - In: Journal of Consumer Marketing 17 (2000) 4, pp. 322-337

Lays the groundwork for a conceptual framework that might be used to study fanatical consumers and consumption. We review literature on fanatics produced by psychologists, sociologists, cultural theorists, political scientists, theologists and marketers and then place their multidisciplinary...

Persistent link: https://www.econbiz.de/10014848233

Gaining competitive advantage through customer value oriented management

Huber, Frank; Herrmann, Andreas; Morgan, Robert E. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 41-53

Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the...

Persistent link: https://www.econbiz.de/10014848252

Evaluating implications for new media and information technologies

Henry, Paul - In: Journal of Consumer Marketing 18 (2001) 2, pp. 121-133

Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...

Persistent link: https://www.econbiz.de/10014848257

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