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Festival tourism and the entertainment age: interdisciplinary thought on an international travel phenomenon

Noelle Bernick, Leah; Boo, Soyoung - In: International Journal of Culture, Tourism and … 7 (2013) 2, pp. 169-174

manifestation of the Entertainment Age, coupled with the repercussions of increasing globalization on global tourism markets. This … address how modern festivals become successful by matching the proclivities of Entertainment Age consumers. Design …‐philosophical impacts of the Entertainment Age on the tourism industry. It stages festival tourism as a viable mechanism for increased …

Persistent link: https://www.econbiz.de/10014768459

The greatest showman on earth

Brown, Stephen; Hackley, Christopher - In: Journal of Historical Research in Marketing 4 (2012) 2, pp. 290-308

Purpose – Simon Cowell, the impresario behind The X Factor , a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument....

Persistent link: https://www.econbiz.de/10014873279

New technologies and cultural consumption – edutainment is born!

Addis, Michela - In: European Journal of Marketing 39 (2005) 7/8, pp. 729-736

, entertainment and education. This paper is multidisciplinary in nature. An in‐depth analysis of the main object of the research and … entertainment. A new form is given to the message, which is set in a new virtual environment, a “virtual edutainment environment … education and entertainment, favoured by the diffusion of technology and its use, involves a very high risk for institutions …

Persistent link: https://www.econbiz.de/10014722260

Accounting and everyday life: towards a cultural context for accounting research

Jeacle, Ingrid - In: Qualitative Research in Accounting & Management 6 (2009) 3, pp. 120-136

section, the significance of leisure and entertainment in everyday life is considered and some suggestions made regarding …

Persistent link: https://www.econbiz.de/10014987893

The metaverse era: leveraging augmented reality in the creation of novel customer experience

Habil, Sandra Gamil Metry; El-Deeb, Sara; El-Bassiouny, Noha - In: Management & Sustainability: An Arab Review 3 (2023) 1, pp. 1-15

, interactivity, personalization, spatial presence, novelty, entertainment and informativeness) can enhance online customer experience …

Persistent link: https://www.econbiz.de/10014953014

Grow up: it’s time to play

Pillot de Chenecey, Sean - In: Young Consumers 6 (2005) 2, pp. 40-43

Examines what thinkers have said about the nature of play, in particular its value to adults, and its relation to happiness and goals. Shows how play is natural to the digital generation, as back packers travelling around the world. Cites the pronouncements of writers like philosophers...

Persistent link: https://www.econbiz.de/10015044088

Slumdog Millionaire

Magala, Sławomir - In: Journal of Organizational Change Management 23 (2010) 2, pp. 152-156

specialist studies in the aesthetics of the film as an art form, this is the first attempt to demonstrate the common theme of …

Persistent link: https://www.econbiz.de/10014891195

Branding in fictional and virtual environments

Muzellec, Laurent; Lynn, Theodore; Lambkin, Mary - In: European Journal of Marketing 46 (2012) 6, pp. 811-826

Purpose – This paper aims at establishing a new stream of academic study for virtual brands. It explains the concepts of protobrands and reverse product placement and explores some of the managerial and academic implications. Design/methodology/approach – Starting from the most recent...

Persistent link: https://www.econbiz.de/10014722831

Opening up strategic technology planning: extended roadmaps and functional markets

Lichtenthaler, Ulrich - In: Management Decision 46 (2008) 1, pp. 77-91

Purpose – The purpose of this paper is to help firms establish successful technology planning processes in the context of open innovation. Design/methodology/approach – Although some pioneering firms realise enormous benefits from outward technology transfer, many others experience major...

Persistent link: https://www.econbiz.de/10014932827