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The selective nature of place branding and the layering of spatial identities
Boisen, Martin; Terlouw, Kees; van Gorp, Bouke - In: Journal of Place Management and Development 4 (2011) 2, pp. 135-147
Purpose – The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of selectivity and how this relates to the layering of spatial identities. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014899186
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My city – my brand: the different roles of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - In: Journal of Place Management and Development 6 (2013) 1, pp. 18-28
Purpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management....
Persistent link: https://www.econbiz.de/10014899214
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Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol; Singh, Jatinder J.; Casabayó, Mònica - In: Journal of Product & Brand Management 20 (2011) 6, pp. 436-439
Purpose – Brands are facing key changes and challenges that need to be addressed from both the academic as well as the managerial perspectives. This paper aims to discuss some of them and revises the research agenda of the field of brand management. Design/methodology/approach – Conceptual...
Persistent link: https://www.econbiz.de/10014896253
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From “necessary evil” to necessity: stakeholders' involvement in place branding
Kavaratzis, Mihalis - In: Journal of Place Management and Development 5 (2012) 1, pp. 7-19
Purpose – The purpose of this paper is to focus on the role of stakeholders in the creation, development and ultimately ownership of place brands. The paper contributes towards laying the foundations of a participatory view of place branding. It establishes an urgent need to rethink place...
Persistent link: https://www.econbiz.de/10014899196
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Towards a theory of place marketing
Niedomysl, Thomas; Jonasson, Mikael - In: Journal of Place Management and Development 5 (2012) 3, pp. 223-230
Purpose – Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights, scholars appear to be struggling to advance their theoretical understanding. This is arguably the result of...
Persistent link: https://www.econbiz.de/10014899209
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Exploring a framework for comprehensive and successful preservation management in libraries
Krtalić, Maja; Hasenay, Damir - In: Journal of Documentation 68 (2012) 3, pp. 353-377
heritage in libraries, it is applicable to other types of heritage and to other types of information institutions. Practical … useful for exploring similar issues in other countries. It can be expanded to other types and forms of heritage and heritage …
Persistent link: https://www.econbiz.de/10014853543
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Cultural heritage in building and enhancing social capital
Murzyn‐Kupisz, Monika; Działek, Jarosław - In: Journal of Cultural Heritage Management and Sustainable … 3 (2013) 1, pp. 35-54
Purpose – Culture and cultural heritage are usually included in the general discussions on the construction of social …‐depth reflection on the typology and diversity of possible links between heritage and social capital. The purpose of this paper is to … focus on an important aspect of heritage impact – its role in creating and enhancing social capital. Design …
Persistent link: https://www.econbiz.de/10014847757
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How to catch a city? The concept and measurement of place brands
Zenker, Sebastian - In: Journal of Place Management and Development 4 (2011) 1, pp. 40-52
Purpose – The branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their counterparts in the academic discussion: the focus repeatedly falls on the simple explorative description of...
Persistent link: https://www.econbiz.de/10014899180
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Questioning a “one size fits all” city brand
Zenker, Sebastian; Braun, Erik - In: Journal of Place Management and Development 10 (2017) 3, pp. 270-287
Purpose City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems. This paper challenges the use of a “one size fits all” city brand,...
Persistent link: https://www.econbiz.de/10014899324
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Corporate brand evolution: corporate brand images evolving in consumers' everyday life
Rindell, Anne; Strandvik, Tore - In: European Business Review 22 (2010) 3, pp. 276-286
‐constructions in a company's branding strategy. Corporate brand evolution is based on two new concepts: image heritage and image … the understanding of image‐in‐use and image heritage in various business contexts. Practical implications – An … heritage of the company. This may enhance considerably possibilities for open branding strategies that meet consumer reality to …
Persistent link: https://www.econbiz.de/10014713354