Showing 1 - 10 of 155
Purpose The purpose of this paper is to explain how managers incorporate long-term thinking in their decision-making processes as an antipode to a widely criticized managerial short-termism. For this purpose, the authors present a model of the influence of institutional, cultural and individual...
Persistent link: https://www.econbiz.de/10014871483
Purpose – The purpose of this paper is to present the argument that in principle any company can become a good company by adopting certain characteristics which define the good in enterprise affairs and affirm and reinforce everyone with a stake in the company – managers, workers, suppliers,...
Persistent link: https://www.econbiz.de/10014695158
Purpose – The purpose of this paper is to examine the dominant consumer decision theory models and understand why that theory has received little empirical validation. A “decision waves” theory is proposed – an alternative, multi‐phase approach to decision making using image theory. An...
Persistent link: https://www.econbiz.de/10014722234
Purpose – The purpose of this article is to elaborate the picture of the processes of information use by comparing conceptualizations provided by the constructivist approach and the human information processing approach. Design/methodology/approach – The article is a conceptual analysis of...
Persistent link: https://www.econbiz.de/10014853365
Powerful emerging technologies, fierce competition in the marketplace, more sophisticated consumers and the relentless drive for higher corporate earnings are at the root of online consumers’ information privacy concerns. The issue of consumer privacy could be a defining element in the battle...
Persistent link: https://www.econbiz.de/10014848224
Lays the groundwork for a conceptual framework that might be used to study fanatical consumers and consumption. We review literature on fanatics produced by psychologists, sociologists, cultural theorists, political scientists, theologists and marketers and then place their multidisciplinary...
Persistent link: https://www.econbiz.de/10014848233
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the...
Persistent link: https://www.econbiz.de/10014848252
Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...
Persistent link: https://www.econbiz.de/10014848257
Observes that traditional retail, catalog, and online‐only businesses face a critical decision – to accept a new, yet unrefined business model that includes multiple channels or to retain their single channel model and risk becoming obsolete and left behind by new, multi‐channel...
Persistent link: https://www.econbiz.de/10014848278
In this study, a framework is developed that can be used to build “Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of...
Persistent link: https://www.econbiz.de/10014848286