, especially when they are applied to the complexity of service marketing situations and contexts. Design/methodology/approach – A …

Marketing eschatology judges marketing’s sins of omission and commission and describes the future state where “good … pluralism and not a matter of “anything goes”. Continues by arguing that marketing, in drawing theories from the behavioural … dysfunctional consequences. Marketing in the future will avoid such errors. The third part discusses the status of the principles of …

The article considers marketing as a socially located practice, and argues that any form of trade or exchange may be …” (Sahlins, 1976). This understanding may then be used as a basis for the further investigation of marketing and its part in the …

behaviour and the requirements for international marketing decisions requires two components understanding of behavioural … science in relation to consumer behaviour; and knowledge of modern marketing research techniques, their assumptions …

Purpose – Experiential marketing is arguably marketing's most contemporary orientation, but as with many marketing … innovations it has been largely overlooked by those involved in tourism and hospitality marketing and promotion. Whilst in many … industries companies have moved away from traditional features and benefits approaches, to putting experiential marketing centre …

marketing design elements could be integrated within a retailer's mobile strategy and suggest the importance of empirical … testing. An academic or practitioner must primarily understand the abundance of marketing tools that can be integrated into a … for commercial and academic appreciation. Although literature regarding the variety of marketing design elements online is …

that appear to influence buyer and consumer behaviour in the light of findings from marketing and religious psychology …. Design/methodology/approach – The paper utilises academic databases to search for marketing and religious psychology papers … and concepts used in marketing studies, suggesting a holistic view of religion and factors that may mediate religious …

scholarship within Islamic marketing and its sub-disciplines – through encouraging thought leadership, grounded in: more rigorous … investigation, based upon desk reviews of published and unpublished manuscripts from the Journal of Islamic Marketing … revolutionary scholarship, and a greater depth of Islamic knowledge comparable to that shown in the critical appraisal of marketing …

Purpose – Value as a research topic within marketing is not new. The purpose of this research note is to examine how … value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought … work and from the emergence of a service‐dominant logic in marketing. Findings – Since the paradigm shift toward service …