Sevdalis, Nick; Kokkinaki, Flora; Harvey, Nigel - In: Marketing Intelligence & Planning 26 (2008) 4, pp. 375-384
discuss the implications of such forecasts for consumer purchasing behaviour and marketing planning. Design … inertia literature implicates the regret that consumers associate with purchasing a discounted item once they have missed a … depressed purchasing behaviour. The paper argues that because affective anticipations are typically erroneous, their impact on …