Similar Search Results

Retail bargaining behaviour of American and Chinese customers

Lee, Don Y. - In: European Journal of Marketing 34 (2000) 1/2, pp. 190-206

Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework …. The respondents were 100 American and 100 Chinese Singaporean customers. The findings of this study suggest that the … customers. The study also found that Chinese people have a higher level of bargaining intention and a more competitive …

Persistent link: https://www.econbiz.de/10014721904

Why divide consumer and organizational buyer behaviour?

Wilson, Dominic F. - In: European Journal of Marketing 34 (2000) 7, pp. 780-796

The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. While useful, even necessary, for teaching and planning purposes, this distinction is...

Persistent link: https://www.econbiz.de/10014721929

Conceptualizing consumer experiences in cyberspace

Shih, Chuan‐Fong (Eric) - In: European Journal of Marketing 32 (1998) 7/8, pp. 655-663

The purpose of this paper is to address consumer experiences in cyberspace and which aspects of technology brought about these experiences. This paper proposes a conceptual model of technology and consumer experiences within virtual space by drawing from various literatures outside of marketing...

Persistent link: https://www.econbiz.de/10014723278

Cybermarketscapes and consumer freedoms and identities

Venkatesh, Alladi - In: European Journal of Marketing 32 (1998) 7/8, pp. 664-676

When examining the issue of consumers in cyberspace, there appear to be two recurring narratives. One refers to the unidimensional perspective of marketing and how marketing tries to annex the cyberspace and regards the consumer as fair game in its profit‐seeking enterprise. The second...

Persistent link: https://www.econbiz.de/10014723279

Exchange relationships in consumer markets?

Pels, Jaqueline - In: European Journal of Marketing 33 (1999) 1/2, pp. 19-37

Discusses the validity of classifying transaction and relationship exchanges (and marketing theories) according to whether the selling firm is operating in consumer or industrial markets. It is only recently that relationship marketing, and thus the exchange relationship paradigm, has started to...

Persistent link: https://www.econbiz.de/10014723307

Perceived Risk: A Synthesis

Stern, D.E.; Lamb, C.W.; MacLachlan, D.L. - In: European Journal of Marketing 11 (1977) 4, pp. 312-319

Discusses a conceptual framework of perceived risk consolidating and interrelating the numerous theories and research results. Adumbrates the measurement of perceived risk, consumer risk handling, risk reduction methods and consumer preference for risk reduction methods. Posits that although the...

Persistent link: https://www.econbiz.de/10014725175

Online consumer communities and their value to new product developers

Pitta, Dennis A.; Fowler, Danielle - In: Journal of Product & Brand Management 14 (2005) 5, pp. 283-291

Purpose – To explore an emerging area in internet practice that has implications for new product developers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice....

Persistent link: https://www.econbiz.de/10014895865

Foundations for building share of heart in global brands

Pitta, Dennis A.; Franzak, Frank J. - In: Journal of Product & Brand Management 17 (2008) 2, pp. 64-72

Purpose – This paper seeks to explore the relationship between global brands and the emotional connections between consumers and the brand. Design/methodology/approach – The paper integrates concepts including a range of recently published (1995‐2006) theoretical works in the branding,...

Persistent link: https://www.econbiz.de/10014896011

Social media's slippery slope: challenges, opportunities and future research directions

Schultz, Don E.; Peltier, James (Jimmy) - In: Journal of Research in Interactive Marketing 7 (2013) 2, pp. 86-99

Purpose – Academics and the business community are interested in learning how social media can benefit (or harm) consumer‐brand engagement. As more branding activity goes social, marketers are not always welcome in all social media spaces. In this invited commentary, the authors aim to lay...

Persistent link: https://www.econbiz.de/10014902519

Making promises: the power of engagement

Fabien, Louis - In: Journal of Services Marketing 11 (1997) 3, pp. 206-214

customers, service companies must ensure delivery of their promises. Discusses the making of promises: what to promise the …

Persistent link: https://www.econbiz.de/10014905586

1
2
3
4
5
6
7
8
9
Next
Last