Social media's slippery slope: challenges, opportunities and future research directions
Year of publication: |
2013
|
---|---|
Authors: | Schultz, Don E. ; Peltier, James (Jimmy) |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 7.2013, 2, p. 86-99
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social media | Consumer marketing | Brand engagement | Marketing communications |
-
The relationship between advertising and content provision on the Internet
Yuan, Yuehong, (1998)
-
Factors affecting consumers’ “Webad” visits
Raman, Niranjan V., (1998)
-
The Advertising Business: Operations, Creativity, Media Planning, and Integrated Communications
Menon, Mohan, (2000)
- More ...
-
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E., (2013)
-
Organizational processes for B2B services IMC data quality
Zahay, Debra L., (2014)
-
Social media and consumer engagement : a review and research agenda
Barger, Victor, (2016)
- More ...