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Sprint s wake-up call
Ante, S.E. - In: Human Resource Management International Digest 16 (2008) 6
Persistent link: https://www.econbiz.de/10014753055
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Divide profits and conquer (how co-ownership helps John Lewis to build good customer relationships)
Russell, S.-J. - In: Human Resource Management International Digest 18 (2010) 5
Persistent link: https://www.econbiz.de/10014753243
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Using real options to help build the business case for CRM investment
In: Strategic Direction 22 (2006) 3
Persistent link: https://www.econbiz.de/10015010880
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Reconsidering the source of value of e-business strategies
Tse, T. - In: Strategic Direction 23 (2007) 11
Persistent link: https://www.econbiz.de/10015011155
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Weather the storms (customer management programmes)
Crosby, L.A. - In: Strategic Direction 24 (2008) 7
Persistent link: https://www.econbiz.de/10015011244
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Customer relationship management (CRM) systems, intermediation and disintermediation: the case of INSG
Bull, C. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011576
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Staying ahead of the curve (the advantages of benchmarking techniques in customer service management)
In: Strategic Direction 27 (2011) 5
Persistent link: https://www.econbiz.de/10015011695
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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011768