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Guest editorial
Dinnie, Keith; Melewar, T.C. - In: International Marketing Review 27 (2010) 4
Persistent link: https://www.econbiz.de/10014828087
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Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T.C.; Tiu Wright, Len - In: Journal of Business & Industrial Marketing 25 (2010) 5
Persistent link: https://www.econbiz.de/10014843562
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Contemporary thinking, topics and trends in international branding - Part II
Small, Joseann; Melewar, T.C. - In: International Marketing Review 24 (2007) 4
Persistent link: https://www.econbiz.de/10014828061
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Guest editorial
Powell, Shaun; Balmer, John M.T.; Melewar, T.C. - In: Corporate Communications: An International Journal 12 (2007) 4
Persistent link: https://www.econbiz.de/10014691896
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Corporate identity, image and reputation management: a further analysis
Melewar, T.C.; Sarstedt, Marko; Hallier, Christine - In: Corporate Communications: An International Journal 17 (2012) 1
Persistent link: https://www.econbiz.de/10014691917
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Branding and marketing of technological and industrial products
Melewar, T.C.; Lim, Lynn - In: European Journal of Marketing 44 (2010) 5
Persistent link: https://www.econbiz.de/10014723461
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Corporate branding, identity, image and reputation (COBIIR)
Melewar, T.C.; Nguyen, Bang; Abimbola, Temi - In: Marketing Intelligence & Planning 31 (2013) 5
Persistent link: https://www.econbiz.de/10014946963