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Guest editorial
Dinnie, Keith
;
Melewar, T.C.
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International Marketing Review
27
(
2010
)
4
Persistent link: https://www.econbiz.de/10014828087
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Business-to-business marketing in the 21st century
Garry, Tony
;
Melewar, T.C.
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Tiu Wright, Len
- In:
Journal of Business & Industrial Marketing
25
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2010
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5
Persistent link: https://www.econbiz.de/10014843562
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Contemporary thinking, topics and trends in international branding - Part II
Small, Joseann
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Melewar, T.C.
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International Marketing Review
24
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2007
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4
Persistent link: https://www.econbiz.de/10014828061
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Guest editorial
Powell, Shaun
;
Balmer, John M.T.
;
Melewar, T.C.
- In:
Corporate Communications: An International Journal
12
(
2007
)
4
Persistent link: https://www.econbiz.de/10014691896
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Corporate identity, image and reputation management: a further analysis
Melewar, T.C.
;
Sarstedt, Marko
;
Hallier, Christine
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Corporate Communications: An International Journal
17
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2012
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1
Persistent link: https://www.econbiz.de/10014691917
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Branding and marketing of technological and industrial products
Melewar, T.C.
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Lim, Lynn
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European Journal of Marketing
44
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2010
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5
Persistent link: https://www.econbiz.de/10014723461
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Corporate branding, identity, image and reputation (COBIIR)
Melewar, T.C.
;
Nguyen, Bang
;
Abimbola, Temi
- In:
Marketing Intelligence & Planning
31
(
2013
)
5
Persistent link: https://www.econbiz.de/10014946963
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