Showing 1 - 10 of 1,195
limitations/implications – The paper applies sustainability marketing literature to explain the changes in responsibility … communication performance using an innovative tool to benchmark and audit responsibility in online marketing content and providing … feedback on the quality of their responsibility communications, and consider whether analysis and communication of results can …
Persistent link: https://www.econbiz.de/10015038413
professional and certifying organizations in the field need to meet and work together to research consensus on the final definition … growing area. Practical implications The authors argue, quite simply, that a consensus definition of supply chain management … expansive. Until we come across or develop a definition that overcomes these limitations and agree on it, then we will still …
Persistent link: https://www.econbiz.de/10014781385
Purpose – Conflicting marketing messages have caused consumers to misunderstand distinctions between sustainability and … some skepticism. Results confirm the need for more concise educational and marketing campaigns. Originality/value – This …
Persistent link: https://www.econbiz.de/10014868156
Purpose The purpose of this research is to create a definition of peer coaching using literature from various and … the nature of peer coaching and create a cogent definition that defines formal peer coaching within all peer coaching …
Persistent link: https://www.econbiz.de/10014725728
established definition. Design/methodology/approach – This article uses reviews of the literature to identify normative best … define entrepreneurship) but do not give specific recommendations (e.g. what the definition should be). The proposed EPDF …
Persistent link: https://www.econbiz.de/10014725752
form in the paper's definition, social enterprise organizational form and legal structure tell us little about the … in itself. The operational definition of social enterprise was thus developed with the explicit purpose of conducting … this survey, and its embedded structural‐functional definition, will contribute to the ongoing exploration of the number …
Persistent link: https://www.econbiz.de/10015014352
“non-financial information” (NFI). However, no generally accepted definition of this term exists. This paper aims to … reflect on the meaning and importance of the NFI definition by investigating how this term is defined in the literature and by … as neither a common understanding nor a single and generally accepted definition of the term exists. As the advent of the …
Persistent link: https://www.econbiz.de/10014937302
Purpose – The purpose of this paper is to reflect on trends within social marketing after ten years of involvement with … interaction in the development of social marketing and then highlights five “millstones” that are identified as limiting factors …. Findings – Social marketing has to be more than just communications, has to be more than a definitional toy, has to break free …
Persistent link: https://www.econbiz.de/10014907271
principle of responsibility: assign de jure responsibility in accordance with de facto responsibility? The fundamental theorem …-faire mechanism satisfies the responsibility principle.Une théorie de la propriété se doit d’expliquer entièrement le cycle de vie du …
Persistent link: https://www.econbiz.de/10014612501
the consumers’ attributions of company responsibility. It is shown that high reputation companies have generally an easier …
Persistent link: https://www.econbiz.de/10014843360