Commentary on the Doha Development Round from a representative of Merck.Thomas Bombelles is Director, International Government Relations, for Merck & Co., Inc. His responsibilities include definition and advocacy on important international business and policy issues for the company focusing on...

Summary The contribution of this paper is twofold. First, it presents the results of a “history-friendly” simulation model of evolution of the pharmaceutical industry. Second, it aims at contributing to a more general methodological discussion about agent-based models by proposing an...

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and...

The pharmaceutical industry applies the marketing dichotomy of industrial/consumer goods in formulating its marketing strategies. Hong Kong has both prescription and dispensing markets, whereas China is mostly a prescription market with regard to Western medicine. Although the patient is...

Focuses on the relations that product managers, as industrial buyers, develop with industrial service providers (advertising, promotional and marketing research agencies, lawyers, other consultants and distribution channels) in different business sectors in Greece. Investigates how brand...

Purpose – Because the growth in the elderly population is a worldwide phenomenon, it is essential for businesses to develop an understanding of the older consumer market. Older consumers are especially important to companies operating in the pharmaceutical industry, since they spend more on...

Purpose – The purpose of this paper is to take a close look at competition among the generic entrants during the first three years after patent expiration and examine whether there is a first mover advantage. Pharmaceutical markets experience the entry of numerous generic firms upon expiration...

Purpose – The purpose of this paper is to establish the relationship between organisational culture and psychotropic medication use in residential care. Design/methodology/approach – Cross-sectional analyses of staff and resident’s record survey in residential aged care facilities in...