Purpose – Outsourcing has been promoted as one of the most powerful trends in the modernization of marketing operations. The rationale for such an undertaking includes a variety of factors but is generally predicated on fiduciary considerations. The purpose of this article is to examine the...

Purpose While cost savings and perceptual benefits have been discussed in the literature as catalysts for promoting environmental responsibility (ER) and green management among public assembly facilities (PAFs), researchers have yet to determine if and how ER in this particular sector differs by...

Purpose – The purpose of this paper is to examine specific stressors present in mega‐event work and the coping strategies used by long‐term mega‐event employees. Design/methodology/approach – Using a general inductive approach to analyze the data and identify themes, semi‐structured...

Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue....

The purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour. For this purpose, the authors used event study analysis where the analysis measures the impact that a specific event has on...

Purpose – Several factors are known to influence donations to university athletic departments including previous donations and university affiliation. This research aims to build on prior work by examining whether a university's environmental management initiatives can also influence donor...