Sport league website: an effective marketing communication tool for corporate sponsors
Year of publication: |
2017
|
---|---|
Authors: | Kim, Doyeop ; Walker, Matthew ; Heo, Jun ; Koo, Gi-Yong |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 18.2017, 3, p. 314-327
|
Publisher: |
Emerald Publishing Limited |
Subject: | Sports marketing | Sponsorship | High-profile sport league website sponsorships | Website interactivity | Website fit |
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