Khmel'nyts'ka, Ol'ga; Swift, Jonathan S. - In: International Journal of Emerging Markets 5 (2010) 1, pp. 78-101
purchase of beer (both foreign and domestic brands). There is an emphasis on the relative importance of the country of origin … 774 beer drinkers in the city of Simferopol, Ukraine, surveyed through face‐to‐face questionnaires. Findings – Findings … (or at least acquire part ownership) of a Ukrainian beer producer. This will provide an entrance into the market, and a …