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Television became a possible medium for advertising in the late 1930s but its emergence as a major medium dates from 1947. Arguments about the likely effectiveness of television as a source of entertainment attracting large numbers of viewers were coloured by fears of responses to ill‐devised...
Persistent link: https://www.econbiz.de/10014724867
in the volume and structure of consuming absolute alcohol in aggregate, vodka, beer, and wine. Estimating fixed effect …. Findings Alcohol consumption is procyclical in Russia. Two main alcoholic beverages in Russia are vodka and beer. Economic … different types of alcoholic drinks in a different way. For absolute alcohol, vodka and beer, this relationship is negative …
Persistent link: https://www.econbiz.de/10014864373
Purpose – Beer-bananas in Central Uganda are important for smallholder farmers’ livelihoods, especially for those that … process the banana into beer and spirits. The purpose of this paper is to understand how actors in the beer-banana value chain … beer-bananas; brewers and non-brewers, and on retailers in Central Uganda and in Kampala. The authors conducted surveys …
Persistent link: https://www.econbiz.de/10014839274
purchase of beer (both foreign and domestic brands). There is an emphasis on the relative importance of the country of origin … 774 beer drinkers in the city of Simferopol, Ukraine, surveyed through face‐to‐face questionnaires. Findings – Findings … (or at least acquire part ownership) of a Ukrainian beer producer. This will provide an entrance into the market, and a …
Persistent link: https://www.econbiz.de/10014788182
Purpose – The purpose of this paper is to outline the main changes to the British pub brought about by the Beer Acts …
Persistent link: https://www.econbiz.de/10014762855
investigate the personality of four beer brands. Design/methodology/approach – The first method was based on mood boards …: participants were asked to make collages of celebrity photographs representing the beer brands ( n =16). The second method used a … job‐sorting task: participants were asked to connect jobs with the beer brands ( n =100). The results of both methods were …
Persistent link: https://www.econbiz.de/10014987167
, utilizing a novel four‐week advertising‐sales data from the highly competitive oligopolistic Finnish beer market in which price … competition among the homogeneous larger‐type beer brands is not allowed during the period of the study. Design … new insights into beer market dynamics are obtained. First, the impacts of advertising are not similar across brands …
Persistent link: https://www.econbiz.de/10014946189
Purpose – This paper seeks to evaluate the impact of the country‐of‐origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking...
Persistent link: https://www.econbiz.de/10014933204
‐sectoral activities of the tourism organization with the brewery industry in Bavaria, and examined the indicators of power and legitimacy … the Bavarian tourism organization with the brewery industry and the position of the tourism organization in the location …
Persistent link: https://www.econbiz.de/10015033992
. Es erweist sich, dass die Divergenz in den Wachstumsraten der USA und der EU seit 1997 fast zur Gänze auf …Summary The paper reviews the sources of „Upward bias“ and „Downward bias“ in the US-Consumer Price Index (CPI) and …
Persistent link: https://www.econbiz.de/10014609054