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Originator and generic medicine: pricing and market share
van der Merwe Smit, Eon; Bredenkamp, Jhandré - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 2, pp. 104-119
Purpose – The purpose of this paper is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African private pharmaceutical market. Design/methodology/approach – Regression analysis is applied to market share...
Persistent link: https://www.econbiz.de/10014795991
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The rate of penetration by multinationals into emerging markets: evidence from BRIC
Johansson, Johny K.; Leigh, Laurence - In: Multinational Business Review 19 (2011) 3, pp. 272-289
Purpose – The purpose of this paper is to provide an empirical assessment of the degree to which global firms have penetrated markets in emerging countries in the new millennium. The focus is on the “big four” emerging countries of Brazil, Russia, India, and China (BRIC), and the study...
Persistent link: https://www.econbiz.de/10014931716
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Is Price and Cost Competitiveness Enough for Apparel Firms to Gain Market Share in the World after Quotas? A Review
Tewari, Meenu - In: Global Economy Journal 6 (2006) 4
This paper challenges the frequently held position that price, volumes and cost-competitiveness will be enough for … cost-competitiveness is important, several additional, non-price and institutional factors are key to the competitiveness … opportunities to cultivate the skills needed to sustain competitiveness are limited. The paper illustrates this with examples from …
Persistent link: https://www.econbiz.de/10014593123
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Wage Adjustment, Competitiveness and Unemployment – East Germany after Unification
Smolny, Werner - In: Jahrbücher für Nationalökonomie und Statistik 229 (2009) 2-3, pp. 130-145
competitiveness of the East German economy seems to be low. This paper analyzes the process of (relative) wage adjustment in East … Germany and the resulting development of competitiveness and unemployment differentials. We present estimates of the wage … the paper is the empirical analysis of the interaction of the development of competitiveness and the labor market …
Persistent link: https://www.econbiz.de/10014609254
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International Financial Competitiveness and Incentives to Foreign Direct Investment
Jochem, Axel - In: Jahrbücher für Nationalökonomie und Statistik 230 (2010) 1, pp. 42-58
keep up with the challenges of a changing global landscape. In this paper, “financial competitiveness” is interpreted as … globalisation process and has immediate implications for the real economy. An index of international financial competitiveness is … economies from 1980 to 2006 it is shown that price competitiveness, stable inflation rates and registered patents have a …
Persistent link: https://www.econbiz.de/10014609272
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Tourismus 2020: Globale Herausforderungen auf lokaler Ebene – Implikationen für die Wettbewerbsfähigkeit touristischer Destinationen
Bergner, Nele Marisa von - In: Zeitschrift für Tourismuswissenschaft 5 (2013) 1, pp. 75-88
Zusammenfassung Das globale Tourismussystem wird von dynamischen Rahmenbedingungen determiniert und steht großen Herausforderungen gegenüber. Eine explorative Delphi-Befragung identifiziert die wichtigsten Herausforderungen bis zum Jahre 2020, liefert Einblicke in deren Natur und erzeugt...
Persistent link: https://www.econbiz.de/10014624325
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„Coopetition“ und Innovation in touristischen Destinationen
Schuhbert, Arne - In: Zeitschrift für Tourismuswissenschaft 6 (2014) 1, pp. 75-82
Zusammenfassung Das Phänomen der „Coopetition“ wird seit einiger Zeit in seinen Bezügen zur Innovationsfähigkeit regional-sektoraler Verbundsysteme diskutiert, hat bislang aber noch zu wenig Beachtung von Seiten der Destinationsforschung gefunden. Am Beispiel der Destination Napo in...
Persistent link: https://www.econbiz.de/10014624356
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Marketing Management: A Simple Quiz to Help Your Company Master Marketing
Kearney, Robert E. - In: Journal of Consumer Marketing 11 (1994) 2, pp. 55-57
Technological and market changes make it increasingly difficult to manage marketing organizations and programs. These changes have affected how products and services are taken to market and how marketing and sales should be organized and managed. Describes the Marketing Opportunity Quiz, which...
Persistent link: https://www.econbiz.de/10014849104
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Assessing competitive edge: exposition and illustration of a diagnostic tool
Yavas, Ugur; Eroglu, Dogan - In: Journal of Consumer Marketing 12 (1995) 2, pp. 47-59
Describes a method to analyze competitive standing of a product, brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications.
Persistent link: https://www.econbiz.de/10014849121
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Serving Your Customers′ Corporate Culture
Kitchell, Susan; Mayer, Charles S. - In: Journal of Business & Industrial Marketing 9 (1994) 2, pp. 5-15
In the 1990s, computerized manufacturing equipment vendors will continue to operate within an increasingly competitive environment as technologies mature and product variety proliferates. Against this climate, recommends a critical marketing tool that offers manufacturers a sustainable market...
Persistent link: https://www.econbiz.de/10014843242