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Pro‐environmental products: marketing influence on consumer purchase decision
Pickett‐Baker, Josephine; Ozaki, Ritsuko - In: Journal of Consumer Marketing 25 (2008) 5, pp. 281-293
between consumer confidence in the performance of green products and their pro‐environmental beliefs in general. The findings …
Persistent link: https://www.econbiz.de/10014848676
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Reading Advertising: The What and How of Product Meaning
Domzal, Teresa J.; Kernan, Jerome B. - In: Journal of Consumer Marketing 9 (1992) 3, pp. 48-64
Analyses successful international ads for alcoholic drinks, cigarettes and corporate identity to determine the core …
Persistent link: https://www.econbiz.de/10014849059
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Consumer Resistance to Innovations: The Marketing Problem and its solutions
Ram, S.; Sheth, Jagdish N. - In: Journal of Consumer Marketing 6 (1989) 2, pp. 5-14
Considers why customers resist innovations even though they are considered necessary and desirable. Identifies functional barriers such as usage, value, and risk, and psychological barriers such as tradition and image. Concludes that successful innovation lies not in bowing down to consumer...
Persistent link: https://www.econbiz.de/10014849443
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Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs
Kabadayi, Sertan; Lerman, Dawn - In: International Marketing Review 28 (2011) 1, pp. 102-126
Purpose – The purpose of this paper is to investigate the moderating effect of trusting beliefs about a store on … country‐of‐origin (COO) effects. The paper suggests that three trusting beliefs (ability beliefs, benevolence beliefs and … integrity beliefs) about a retail store moderate negative effects of COO on product evaluation and purchase intention. However …
Persistent link: https://www.econbiz.de/10014827516
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Entrepreneurial behaviour: the role of values
Kirkley, William Walton - In: International Journal of Entrepreneurial Behavior & Research 22 (2016) 3, pp. 290-328
the premise that “deep beliefs” underpin sense making, decision making and subsequent entrepreneurial behaviour. Design … identity of participants associated with entrepreneurship. Research limitations/implications – There are limitations to this …
Persistent link: https://www.econbiz.de/10014770153
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Prior exposure to entrepreneurship and entrepreneurial beliefs
McCann, Brian T. - In: International Journal of Entrepreneurial Behavior & Research 23 (2017) 3, pp. 591-612
Purpose To contribute to the knowledge of factors that shape entrepreneurial beliefs, the purpose of this paper is to … entrepreneurial activities are related to beliefs surrounding current entrepreneurial opportunities. Positive attitudes based on prior … exposure can lead to bias in the beliefs about current opportunities being evaluated, suggesting that positive affect can be a …
Persistent link: https://www.econbiz.de/10014770352
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Exploring entrepreneurial conceptions, beliefs and intentions of Greek graduates
Kakouris, Alexandros - In: International Journal of Entrepreneurial Behavior & Research 22 (2016) 1, pp. 109-132
Purpose – The purpose of this paper is to identify entrepreneurial conceptions and beliefs of Greek graduates … economics graduates typically exhibit differences in beliefs that downsize through entrepreneurship education. Entrepreneurial … beliefs, possible misapprehension of entrepreneurial notions were found to reduce the entrepreneurial intention. The latter …
Persistent link: https://www.econbiz.de/10014770486
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Thought Self‐leadership
Neck, Christopher P.; Milliman, John F. - In: Journal of Managerial Psychology 9 (1994) 6, pp. 9-16
Offers a number of insights into the nature of spirituality in organizations and how employees can gain greater spirituality and purpose in their work. Specifically, proposes that a recent leadership theory, thought self‐leadership, can assist employees in influencing or leading themselves...
Persistent link: https://www.econbiz.de/10014888365
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Workplace spirituality and employee work attitudes
Milliman, John; Czaplewski, Andrew J.; Ferguson, Jeffery - In: Journal of Organizational Change Management 16 (2003) 4, pp. 426-447
One important question in the field of workplace spirituality concerns the relationship of this construct with employee work attitudes. This study attempts to make a rigorous empirical examination of the relationship between workplace spirituality and five prevalent employee job attitudinal...
Persistent link: https://www.econbiz.de/10014890895
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Maintaining an organizational spirituality: no easy task
Konz, Gregory N.P.; Ryan, Francis X. - In: Journal of Organizational Change Management 12 (1999) 3, pp. 200-210
Spirituality in general, and in the workplace in particular, has become an important topic in recent years. Spirituality in the workplace is more than a passing fancy; it is changing the fundamental nature of work. Individuals are searching for meaning in their work, a meaning that transcends...
Persistent link: https://www.econbiz.de/10014891598