Showing 1 - 10 of 23
of advertising bans. Due to a decline in smoking prevalence, especially among males, there was a change in the political …
Persistent link: https://www.econbiz.de/10014587485
Analyses successful international ads for alcoholic drinks, cigarettes and corporate identity to determine the core meanings for each product. Argues that these meanings constitute “cultural definitions” of the products, and that they represent a significant aspect of marketing information....
Persistent link: https://www.econbiz.de/10014849059
Demographic segmentation variables are cheap and easy to measure, while psychographic variables are more expensive and harder to measure, but can provide more insight into consumers’ psychology. Suggests that a prima facie case exists for the suitability of astrology as a segmentation variable...
Persistent link: https://www.econbiz.de/10014849170
The decline in cigarette consumption within developed countries makes the exploitation of new markets particularly important to tobacco companies. UK data on exports is used to show that, by splitting the sample into three groups, income and prices have significant but different effects on...
Persistent link: https://www.econbiz.de/10014863404
Whether societal marketing is regarded as a legitimate and ecessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with...
Persistent link: https://www.econbiz.de/10014722978
The marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health‐related issues. Uses a telephone survey methodology to compare attitudes toward Olympic sponsorship by a leading US brewer with general...
Persistent link: https://www.econbiz.de/10014905656
marriage on smoking. From analyzing the data of Panel Study of Income Dynamics, I found that unmarried individuals are more … two years. These results on the whole imply that marriage internalizes the negative externalities of smoking and thus … leads smokers to reduce smoking.  …
Persistent link: https://www.econbiz.de/10014585240
smoking behavior of women. Differential increases in federal EITC benefits by family size in the mid-1990s allow for a … comparison of smoking status changes between mothers with one and more than one child. We exploit these changes in a difference … smoking was concentrated among those with some college.  …
Persistent link: https://www.econbiz.de/10014586921
smoking. Our main results are that, under not implausible conditions, making cigarettes more addictive can reduce smoking and …
Persistent link: https://www.econbiz.de/10014587598
Abstract Many communities and several states prohibit smoking in bars or restaurants. Using county-level data on … employment from across the US, we find that communities where smoking is banned experience reductions in bar employment compared … with counties that allow smoking. Smoking bans have a larger detrimental impact on bars in geographic areas with a high …
Persistent link: https://www.econbiz.de/10014587615