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Zusammenfassung Der Naumburger Dom zählt zu den bedeutendsten Kulturdenkmälern des Hochmittelalters. Da er keine Einnahmen aus der Kirchensteuer erhält, ist der Dom auf touristische Einnahmen angewiesen. Vor diesem Hintergrund steht das Image des Bauwerks im Mittelpunkt des Beitrags. Dieses...
Persistent link: https://www.econbiz.de/10014624336
Purpose – South Korea imposes more stringent restrictions on political speeches during elections than many other democratic countries. The purpose of this paper is to examine the long‐standing conflict between citizens and institutions in the Korean electoral environment and the effects of...
Persistent link: https://www.econbiz.de/10014671802
Purpose Defining key artificial intelligence (AI) technologies is especially fundamental because AI applications involve the development of multiple technical fields and have the potential to generate numerous business opportunities in the future. However, most related studies have examined...
Persistent link: https://www.econbiz.de/10014712766
Purpose – To date, the brand equity literature has been limited by a gap in the measurement of a key driver of consumer based brand equity (CBBE). The authors ' aim is to address this gap by developing a new, consumer-based measure of brand association strength, a critical element of CBBE....
Persistent link: https://www.econbiz.de/10014722942
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A long‐standing and important concept in marketing is the existence of flows in the channel of distribution. Various channel strategies related to flow separation, postponement, and acceleration have been described separately in different parts of the marketing literature. This article...
Persistent link: https://www.econbiz.de/10014724669
Suggests that, although the potential value of network analysis to aid marketing decisions has been recognised, there is a need for a reappraisal of the procedure in a marketing environment, in particular the distinction between the planning and control possibilities of networks. Includes an...
Persistent link: https://www.econbiz.de/10014725305
Purpose The purpose of this study is to reveal how research on brain-based learning (BBL) addressing adult learners’ education and training issues has contributed to the overall knowledge base linking neuroscience, adult education and human resource development (HRD) research and practices....
Persistent link: https://www.econbiz.de/10014725655
Purpose – The purpose of this paper is to synthesize trends, issues, and policies related to development using a database of Searchlight reports. The paper seeks to utilize three techniques – conceptual tree visualizations to uncover patterns impacting regional development; network analysis...
Persistent link: https://www.econbiz.de/10014743204