Playpower – sports meets marketing
Year of publication: |
1999
|
---|---|
Authors: | Meenaghan, Tony ; O’Sullivan, Paul |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 3/4, p. 241-249
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand | Consumption | Fan | Network analysis | Product | Sport |
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