Purpose Bloggers often create digital content. Diffusion of the creative articles can make many bloggers or readers visit blog platforms. Restated, diffusion of the creative articles can assist blog service providers (BSPs) to retain bloggers and attract new bloggers. Thus, the research is...

Purpose This study aims to investigate the insights on how international customer behavior is impacted toward online customer review (OCR) by the mediating effects of social and personal norms in the varied cultural context. The study also investigates how support of peer influence could...

Purpose The purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase behaviour. Design/methodology/approach Data were collected by means of a survey carried out in three major...

Purpose The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media and to investigate how it is impacted by age, gender and peer influence. Design/methodology/approach A BOP approach provides sustainable profits by involving low-income...

Purpose The purpose of this paper is to examine the role of green self-identity, green peer influence, service and product quality of organic food retailers on Indian consumers’ perceived trust and transaction risk. Design/methodology/approach The sample consisted of consumers purchasing...

Purpose The purpose of this paper is to examine peer influence in the context of purchasing collectively consumed products. The particular focus of the paper is on strategies used by university students for persuasion and resistance when attending events and festivals....

Purpose – The role that peer influence plays in shaping young adult consumers' products purchase decision cannot be overemphasized. The purpose of this paper is to investigate the role of peer influence in shaping young adult male consumers' product purchase decisions in Saudi Arabia....

Purpose – The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes;...

Purpose The purpose of this paper is to address the issues of correlated events and individual heterogeneity in multiple best management practices (BMPs) adoption. Design/methodology/approach The authors used survey data collected from broiler producers in Louisiana, USA. The authors estimated...

Purpose The purpose of this paper is to examine the potential of agri-biotech to play a role in meeting the world’s food, feed, fiber and fuel needs. Using case studies, policy developments in the key Asian countries of China, India and Japan are also scrutinized to determine the extent to...