Value co-creation and social media at bottom of pyramid (BOP)
Year of publication: |
2021
|
---|---|
Authors: | Chatterjee, Sheshadri ; Nguyen, Bang |
Published in: |
The Bottom Line. - Emerald Publishing Limited, ISSN 0888-045X, ZDB-ID 2014372-2. - Vol. 34.2021, 2, p. 101-123
|
Publisher: |
Emerald Publishing Limited |
Subject: | Gender | Age | Social media | Value co-creation | Peer influence | BOP |
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