Purpose – The paper aims to investigate the role of uncertainty avoidance (UA) as a moderator of Prospect Theory’s reflection effect (i.e. the simultaneous choice of a sure gain and a risky loss). We expect that higher-UA consumers, seeking certainty, will shun risk across both gains and...

Examines the major current approaches to organizational analysis, amely accounting, marketing, behavioural, management services, consultative, systems and total quality. Describes an outline sketch of each showing the basic philosophy adopted and the techniques utilized. Discusses the...

Purpose – The purpose of this Thesis Research Note (TRN) paper is to provide a summary of key aspects of a recently completed and passed PhD thesis. It enables readers who may be interested in the thesis topic to gain an overview of that work and a link to the entire thesis through a URL link...

Value Stream Management is a new strategic and operational approach to the data capture, analysis, planning and implementation of effective change within the core cross‐functional or cross‐company processes required to achieve a truly lean enterprise. This paper describes the method in...

For many years scholars of marketing have advocated the importance of marketing as a key determinant of business performance, and particularly for small and medium‐sized enterprises. In the UK, efforts have been made to translate theory into practice in an attempt to improve the...

Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a...

Reports on a change process at Anglian Water using personal development plans (PDPs). The plan encourages staff to think of their whole life and their hopes, ambitions and expectations. Explains the PDP process. Dimensions of the PDP include job skills, the wider business, the home and personal...

Many studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success. In most cases, however, research has focused on either large businesses, or, to a lesser extent, very small businesses, essentially ignoring the many “medium‐sized”...

Purpose – To contrast the role and practical application of strategic marketing in higher and lower‐performing firms. Design/methodology/approach – In‐depth personal interviews with senior marketing executives in three matched high/low performing manufacturing firms in the UK were...