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Europe 1992: Implications for New Zealand Business
Akoorie, Michele; Barber, Karen; Enderwick, Peter - In: European Journal of Marketing 27 (1993) 1, pp. 22-34
The EC is one of the most important overseas markets for New Zealand companies. Many New Zealand companies, while claiming to be iche marketers, are actually competing in open segments on the basis of cost and price. These firms appear to place little importance on marketing variables such as...
Persistent link: https://www.econbiz.de/10014723031
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Binational tourism in Niagara: insights, challenges and the future
Jayawardena, Chandana; White, Arlene; Carmichael, Barbara A. - In: International Journal of Contemporary Hospitality Management 20 (2008) 3, pp. 347-359
Purpose – The purpose of this paper is to provide insights to relevant theories, challenges and the future opportunities for binational tourism in the Niagara region. Design/methodology/approach – A selected cross‐section of relevant publications including news media items are reviewed....
Persistent link: https://www.econbiz.de/10014762887
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Internal key factors in export performance
Eusebio, Rossano; Llonch Andreu, Joan; Pilar López … - In: Journal of Fashion Marketing and Management: An … 11 (2007) 1, pp. 9-23
. Design/methodology/approach – The paper provides a comparative study of the main factors that have affected the export … export experience. In order to compare Spanish and Italian cases, the empirical study used a standardized questionnaire for … international experience is the main factor in the export performance for both cases but the investment in R&D and the export …
Persistent link: https://www.econbiz.de/10014867946
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Import market potential, import market competitiveness and add/drop foreign market decisions of US exporters of sewing machines
Williamson, Nicholas C.; Kissling, Grace; Cassill, Nancy; … - In: Competitiveness Review: An International Business Journal 15 (2005) 1, pp. 57-71
Substituting, Export Promoting (Bhagwati, 1978) – is employed as a control variable in the tests. The two hypotheses are confirmed … adjusting their respective portfolios of export markets in a context of making add/drop foreign market decisions. The results of …
Persistent link: https://www.econbiz.de/10014702315
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Selecting international modes of entry and expansion
Osland, Gregory E.; Taylor, Charles R.; Zou, Shaoming - In: Marketing Intelligence & Planning 19 (2001) 3, pp. 153-161
Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail...
Persistent link: https://www.econbiz.de/10014945794
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The integration of market‐scanning activities: effects of market distance
Belich, Thom J.; Dubinsky, Alan J. - In: Journal of Business & Industrial Marketing 13 (1998) 2, pp. 166-185
An increasing number of small firms are moving into export operations. This paper reports the results of a study that …
Persistent link: https://www.econbiz.de/10014843339
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Management and performance of international trade fair exhibitors: government stands vs independent stands
Rolf Seringhaus, F.H.; Rosson, Philip J. - In: International Marketing Review 15 (1998) 5, pp. 398-412
This paper brings together two significant export management issues: international trade fairs and export promotion …. Trade fairs play a market development and expansion role while export support is aimed at building foreign market capability … performance. Implications for exporters and export promotion agencies are discussed and research directions given.  …
Persistent link: https://www.econbiz.de/10014827790
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Performing Export Tasks in Industrial Channels of Distribution
Bello, Daniel C.; Verhage, Bronislaw J. - In: European Journal of Marketing 23 (1989) 2, pp. 68-78
firm performs export functions itself or whether it transfers these functions to an export middleman. Export theory … channel intermediary. Hypotheses based on theory are tested on a sample of 225 Dutch exporters. Export sales volume was found … industrial firm′s desire to control export task performance offsets economic incentives to transfer certain channel functions to …
Persistent link: https://www.econbiz.de/10014724670
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The Stratlogic Approach to the Analysis of Competitive Position
Moutinho, Luiz; Brownlie, Douglas - In: Marketing Intelligence & Planning 12 (1994) 4, pp. 15-21
Portfolio analysis has been subjected to considerable scrutiny in recent years. Describes an attempt to recast it in the light of past criticisms and the unyielding importance of competitive considerations to marketing decision making. It does not introduce another new portfolio matrix. Rather...
Persistent link: https://www.econbiz.de/10014946456
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Conducting a situation analysis for volunteer organizations: an improved model
Yavas, Ugur; Riecken, Glen - In: Marketing Intelligence & Planning 15 (1997) 6, pp. 265-272
Asserts that competitive pressures make careful applications of marketing management tools imperative for the survival of time‐dependent non‐profit organizations. Illustrates a pragmatic tool which a volunteer‐dependent organization can use to determine its strengths and weaknesses...
Persistent link: https://www.econbiz.de/10014946585