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Goldsmith, Ronald E.
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1
The private branding phenomenon
In:
Strategic Direction
33
(
2017
)
10
,
pp. 10-13
understand this disconnect between private
brand
success in developed and emerging markets. Practical implications The paper …
Persistent link: https://www.econbiz.de/10015012777
Saved in:
2
Handbook of Niche Marketing: Principles and Practice
Clarke, Irvine
- In:
Journal of Consumer Marketing
24
(
2007
)
1
,
pp. 57-57
Persistent link: https://www.econbiz.de/10014848576
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3
No Size Fits All: From Mass Marketing to Mass Handselling
Guang Tian, Robert
- In:
Journal of Consumer Marketing
28
(
2011
)
2
,
pp. 159-160
Persistent link: https://www.econbiz.de/10014848873
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4
About Face: The Secrets of Emotionally Effective Advertising
Anand Mishra, Anubhav
- In:
Journal of Consumer Marketing
29
(
2012
)
2
,
pp. 164-165
Persistent link: https://www.econbiz.de/10014848950
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5
Marketing Semiotics: Signs, Strategies, and
Brand
Value
Conejo, Francisco
- In:
Journal of Consumer Marketing
30
(
2013
)
4
,
pp. 384-385
Persistent link: https://www.econbiz.de/10014849942
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6
Brand
Meaning
Whelan, Susan
- In:
European Journal of Marketing
45
(
2011
)
4
,
pp. 692-694
Persistent link: https://www.econbiz.de/10014722735
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7
Building
Brand
Authenticity. 7 Habits of Iconic Brands
Bishop, David
- In:
Journal of Product & Brand Management
20
(
2011
)
4
,
pp. 327-328
Persistent link: https://www.econbiz.de/10014896238
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8
Brand
Together: How Co‐creation Generates Innovation and Re‐energizes Brands
Sigala, Marianna
- In:
Journal of Product & Brand Management
22
(
2013
)
2
,
pp. 192-193
Persistent link: https://www.econbiz.de/10014896361
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9
Brand
Together: How Co‐creation Generates Innovation and Re‐energizes Brands
Sigala, Marianna
- In:
Journal of Product & Brand Management
22
(
2013
)
3
,
pp. 266-267
Persistent link: https://www.econbiz.de/10014897002
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10
Uprising: How to Build a
Brand
– and Change the World – By Sparking Cultural Movements
Furlow, Nancy
- In:
Journal of Product & Brand Management
22
(
2013
)
3
,
pp. 267-268
Persistent link: https://www.econbiz.de/10014897003
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