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Customer Centricity: What It Is, What It Isn't, and Why It Matters

Harris, James E. - In: Journal of Consumer Marketing 29 (2012) 5, pp. 392-393

Persistent link: https://www.econbiz.de/10014848981

The Hidden Wealth of Customers: Realizing the Untapped Value of your Most Important Asset

Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 5, pp. 463-464

Persistent link: https://www.econbiz.de/10014850080

Show me the money

Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European Journal of Marketing 49 (2015) 3/4, pp. 561-595

financial and market return of customer relationship management (CRM) investments from both Marketing and Information Systems … what generates returns on CRM investment, the IS community has a more complete conceptualisation as to how these returns …-led management initiatives, enables a more comprehensive assessment of CRM investment. Research limitations …

Persistent link: https://www.econbiz.de/10014724150

Thesauri, taxonomies and ontologies – an etymological note

Gilchrist, Alan - In: Journal of Documentation 59 (2003) 1, pp. 7-18

The amount of work to be done in rendering the digital information space more efficient and effective has attracted a wide range of disciplines which, in turn, has given rise to a degree of confusion in the terminology applied to information problems. This note seeks to shed some light on the...

Persistent link: https://www.econbiz.de/10014852970

The Wired World: An Introduction to the Theory and Practice of the Information Society

Baxter, Graeme - In: Journal of Documentation 59 (2003) 2, pp. 218-220

Persistent link: https://www.econbiz.de/10014852986

Documents and the communication of scientific and scholarly information

Fjordback Søndergaard, Trine; Andersen, Jack; … - In: Journal of Documentation 59 (2003) 3, pp. 278-320

In 1971 UNISIST proposed a model for scientific and technical communication. This model has been widely cited and additional models have been added to the literature. There is a need to bring this model to the focus of information science (IS) research as well as to update and revise it. There...

Persistent link: https://www.econbiz.de/10014852995