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Mastering Web 2.0: Transform Your Business Using Key Web Site and Social Media Tools
Jones, Robert P. - In: Journal of Consumer Marketing 28 (2011) 2, pp. 160-161
Persistent link: https://www.econbiz.de/10014848874
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The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
Hardenbrook, Donovan - In: Journal of Consumer Marketing 28 (2011) 7, pp. 550-550
Persistent link: https://www.econbiz.de/10014848927
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The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
Lowe, Ben - In: Journal of Consumer Marketing 29 (2012) 6, pp. 457-457
Persistent link: https://www.econbiz.de/10014848990
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Twitterville. How Businesses Can Thrive in the New Global Neighborhoods
Bradley, Nigel - In: Journal of Consumer Marketing 28 (2011) 6, pp. 461-462
Persistent link: https://www.econbiz.de/10014848916
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
In: Journal of Consumer Marketing 31 (2014) 5, pp. 403-404
Persistent link: https://www.econbiz.de/10014849956
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business
Hazlett, Kirk - In: Journal of Product & Brand Management 20 (2011) 6, pp. 501-502
Persistent link: https://www.econbiz.de/10014896262
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Trends affecting social media: implications for practitioners and researchers
Bowen, John - In: Worldwide Hospitality and Tourism Themes 7 (2015) 3, pp. 221-228
, dynamic pricing and marketing dollars shifting to social media. The implications of each of the trends are discussed. The … important marketing tool for the travel industry. It is transforming the way companies allocate their marketing budget. The …
Persistent link: https://www.econbiz.de/10015037922
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Knowledge Representation in the Social Semantic Web
Rafferty, Pauline - In: Journal of Documentation 67 (2011) 5, pp. 896-899
Persistent link: https://www.econbiz.de/10014853514
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Connecting with Consumers: Marketing for New Marketplace Realities
Sigala, Marianna - In: Journal of Consumer Marketing 28 (2011) 6, pp. 462-463
Persistent link: https://www.econbiz.de/10014848917
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of Research in Interactive Marketing 7 (2013) 3, pp. 166-181
Purpose – The 20‐year review of marketing and selected business journals examines the internet marketing literature to … comprehensive review of the internet marketing literature. It offers a big picture view of the current state of the internet … marketing literature and gives readers a sense of the quantity of internet marketing articles published, the scope of this …
Persistent link: https://www.econbiz.de/10014902235