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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Wolburg, Joyce M.
- In:
Journal of Consumer Marketing
25
(
2008
)
1
,
pp. 66-67
Persistent link: https://www.econbiz.de/10014848643
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2
Brands and
Branding
: The Economist Series, 2nd ed.
Glynn, Mark
- In:
Journal of Consumer Marketing
28
(
2011
)
2
,
pp. 161-162
Persistent link: https://www.econbiz.de/10014848875
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The Buying Brain: Secrets to Selling to the Unconscious Mind
Obhi, Sukhvinder
- In:
Journal of Consumer Marketing
28
(
2011
)
2
,
pp. 162-164
Persistent link: https://www.econbiz.de/10014848876
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
In:
Journal of Consumer Marketing
31
(
2014
)
5
,
pp. 403-404
Persistent link: https://www.econbiz.de/10014849956
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5
Islamic
Branding
and Marketing: Creating a Global Islamic Business
Rahma Fitriati, Afia
- In:
Journal of Islamic Marketing
3
(
2012
)
3
,
pp. 283-285
Persistent link: https://www.econbiz.de/10014878337
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6
Brand Aid: An Easy Reference Guide to Solving Your Toughest
Branding
Problems and Strengthening Your Market Position
Goldsmith, Ronald E.
- In:
Journal of Product & Brand Management
13
(
2004
)
1
,
pp. 64-64
Persistent link: https://www.econbiz.de/10014895788
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7
Inclusive
Branding
: The Why and How of a Holistic Approach to Brands
Tackett, Allen
- In:
Journal of Product & Brand Management
14
(
2005
)
1
,
pp. 74-75
Persistent link: https://www.econbiz.de/10014895833
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8
The Philosophy of
Branding
Sevilla, Ed
- In:
Journal of Product & Brand Management
17
(
2008
)
1
,
pp. 58-58
Persistent link: https://www.econbiz.de/10014896009
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9
Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants
Bishop, David
- In:
Journal of Product & Brand Management
20
(
2011
)
6
,
pp. 500-502
Persistent link: https://www.econbiz.de/10014896261
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10
Branded:
Branding
in Sport Business
McGinnis, Lee
- In:
Journal of Product & Brand Management
20
(
2011
)
7
,
pp. 559-560
Persistent link: https://www.econbiz.de/10014896270
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