Similar Search Results

“The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century”

Renart, Lluís G. - In: Journal of Consumer Marketing 17 (2000) 6, pp. 550-560

Persistent link: https://www.econbiz.de/10014849583

Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets

Van den Bergh, Joeri - In: Journal of Consumer Marketing 17 (2000) 2, pp. 172-185

Persistent link: https://www.econbiz.de/10014849556

Decision support systems research: current state and trends

Eom, Sean B. - In: Industrial Management & Data Systems 99 (1999) 5, pp. 213-221

This study investigates the changing intellectual structure of the decision support system (DSS) field by means of an empirical assessment of the DSS literature over two successive time periods, 1971‐1990 and 1991‐1995. A multivariate data analysis tool, cluster analysis, is applied to an...

Persistent link: https://www.econbiz.de/10014824789

The Education and Training Needs of the Hotel Financial Controller

Burgess, Cathy - In: International Journal of Contemporary Hospitality Management 6 (1994) 5, pp. 09-13

The hotel controller′s role has changed substantially over recent years, largely as a result of the economic recession, for which new skills and knowledge are required. Focuses on the lack of education and training for those currently in employment within the industry: current industry...

Persistent link: https://www.econbiz.de/10014763301

Women’s activewear trends and drivers: a systematic review

O’Sullivan, Grant Anthony; Hanlon, Clare; Spaaij, Ramon; … - In: Journal of Fashion Marketing and Management: An … 21 (2017) 1, pp. 2-15

consumption and identified what significant gaps are evident in understanding the drivers and industry trends that pertain to … patterns and trends in physical activity. The findings are relevant to activewear researchers, brands, marketers and producers. …

Persistent link: https://www.econbiz.de/10014868604

The role of women in Europe

Helms, Marilyn M.; Guffey, Cynthia J. - In: European Business Review 97 (1997) 2, pp. 80-84

reform recommendations. Shows that four key economic, demographic, and organizational trends are creating positive effects …

Persistent link: https://www.econbiz.de/10014713549

Remastering contemporary enterprise performance management systems

Blahova, Michaela; Palka, Premysl; Haghirian, Parissa - In: Measuring Business Excellence 21 (2017) 3, pp. 250-260

Purpose This paper aims to investigate current trends in selected management systems and analyses their mutual synergy … trends and emerging themes of management practices in the current business world and their synergy effects are identified …, because it introduces summarized results from an extensive number of published studies on the topic of trends in current …

Persistent link: https://www.econbiz.de/10014931682

Positioning qualitative market research: reflections from theory and practice

de Ruyter, Ko; Scholl, Norbert - In: Qualitative Market Research: An International Journal 1 (1998) 1, pp. 7-14

Discusses a number of important issues pertaining to the domain of qualitative market research. Attempts to define what qualitative research is about and discuss some of the difficulties involved in coming up with a clear definition of the qualitative paradigm. Suggests a number of issues...

Persistent link: https://www.econbiz.de/10014987324

BrandChild

Leventhal, Richard C. - In: Journal of Consumer Marketing 21 (2004) 1, pp. 72-73

Persistent link: https://www.econbiz.de/10014848376

Let’s Put Some Lipstick on This Pig? Practical and Innovative Insights for the Selling Professional

Grassl, Wolfgang - In: Journal of Consumer Marketing 21 (2004) 1, pp. 73-75

Persistent link: https://www.econbiz.de/10014848377

1
2
3
4
5
6
7
8
9
10
Next
Last