Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets
Year of publication: |
2000
|
---|---|
Authors: | Van den Bergh, Joeri |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 2, p. 172-185
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Young people | Consumer behaviour | Consumer attitudes | Trends |
-
Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei, (2012)
-
Determinants of young consumers' intention to use internet banking services in India
Bashir, Irfan, (2014)
-
Jebarajakirthy, Charles, (2014)
- More ...
-
Marketing communications : a European perspective
Pelsmacker, Patrick de, (2010)
-
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri, (2011)
-
Marketing communications : a European perspective
Pelsmacker, Patrick de, (2007)
- More ...