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Purpose – The purpose of this review is to examine the influence of music on consumption experience and explore the … music‐related variables and their impact on various dimensions of consumption experience. Findings – The studies report that … music influences consumption experience at cognitive, emotional, and behavioural levels, specifically with regard to …
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Marketing ethics and social responsibility are inherently controversial, and years of research continue to present … conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article … in favour of ethical marketing.  …
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