The paper examines the role that potentially could be played by the retailing sector in the economic and social transformation in Russia. The move towards a consumer goods society, by its very definition, necessitates the developments of channels whereby consumer goods can reach their end...

Explains that Taiwan’s retailing is predominantly a mix of traditional markets and department stores, an abundance of convenience stores, a group of supermarket and hypermarket chains, many direct marketing companies and a dynamic fast‐food industry. Outlines the history of Taiwan’s...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Sales promotion is an important element of marketing communication strategy which accounts for more promotional expenditures than advertising in some countries. However, sales promotion has been generally ignored by researchers. This article briefly reviews the criteria used in the US to...

Over the last thirty years, wine has taken an increasingly large share of the UK alcoholic drinks market with sales volume growing at a rate of 4.2% per annum. However, although the market has expanded there is now increasing competitiveness within this market from the new wine producing areas....

Despite nearly universal agreement that ultra‐premium California wines have reached a quality level which is on a par with the world's best, these wines have not captured the hearts and minds of many traditional buyers of the best wines in the international marketplace. These California wines...

Investigates how sales promotion relates to the product base of a given country; gives factors to be considered by international companies in the world economy; believes political realities are most often the product of a country's cultural heritage and assesses the differing government...

In the last two decades, allocation of promotional dollars has moved increasingly from advertising to sales promotions, such as couponing. However, a short‐term focus on brand performance could jeopardize long‐term brand prospects unless promotional dollars are carefully targeted and based...