Narrow search
Showing 1 - 10 of 163
Cover Image
Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick‐service restaurants
Robinson, Camille; Abbott, Je'Anna; Shoemaker, Stowe - In: International Journal of Contemporary Hospitality Management 17 (2005) 7, pp. 590-599
Purpose – This paper reviews brand equity and customer satisfaction as they relate to customer loyalty and relationship marketing in an effort to understand and mitigate some of the challenges facing quick‐service restaurants (QSRs) today. Design/methodology/approach – The authors reviewed...
Persistent link: https://www.econbiz.de/10014762739
Cover Image
A comparison of relationship marketing and Guanxi: its implications for the hospitality industry
Geddie, Morgan W.; DeFranco, Agnes L.; Geddie, Mary F. - In: International Journal of Contemporary Hospitality Management 17 (2005) 7, pp. 614-632
Purpose – This paper describes the variables researchers have found to be significantly associated with relationship marketing, those related to Guanxi, and the similarities and differences between them. Design/methodology/approach – The researchers reviewed 77 articles on the subjects of...
Persistent link: https://www.econbiz.de/10014762741
Cover Image
Throwing the baby out with the bathwater?
Egan, John - In: Marketing Intelligence & Planning 19 (2001) 6, pp. 375-384
Looks at the dominance of relationship marketing (RM) in the current marketing debate and challenges some of the notions which appear to have grown up around the concept. In particular looks at a number of aspects of RM, which, despite the rhetoric, remain largely unsubstantiated. Examines the...
Persistent link: https://www.econbiz.de/10014945800
Cover Image
Key performance indicators: Primary drivers of information systems design
Barkley, Larry - In: Journal of Corporate Real Estate 3 (2001) 2, pp. 161-171
As the demand for enterprise‐wide performance measurement of corporate real estate portfolios and service providers ever increases, the number of tools available to executives which claim to facilitate this has also grown. Starting by developing an understanding of key business drivers, this...
Persistent link: https://www.econbiz.de/10014851722
Cover Image
Cracking the landlord and capital markets code
Houston, Robert - In: Journal of Corporate Real Estate 7 (2005) 1, pp. 49-54
they apply also in other countries: ‐ Know what space you have and ensure its efficient use. Benchmarking is a useful …
Persistent link: https://www.econbiz.de/10014851828
Cover Image
A review of UK public sector real estate asset management
White, Alan D. - In: Journal of Corporate Real Estate 13 (2011) 1, pp. 6-15
Purpose – The purpose of this paper is to outline the development of public sector real estate asset management in the UK from the 1980s to the present day. Design/methodology/approach – The paper is a narrative based upon a chronology of a selection of the reports, studies and research of...
Persistent link: https://www.econbiz.de/10014851920
Cover Image
Old wine in new bottles: Benchmarking for best practice within public relations
Turnbull, Noel; Ramma, Lelde - In: Journal of Communication Management 1 (1997) 3, pp. 262-271
There is increasing discussion within the communication industry about benchmarking and best practice. The concepts … studies — the extent to which benchmarking and best practice are relevant to communication; benchmarking methodologies; and …, the extent to which current benchmarking practices are genuinely innovative. The case studies explore best practice in …
Persistent link: https://www.econbiz.de/10014851002
Cover Image
Benchmarking internal communication
Phelps, Richard - In: Journal of Communication Management 1 (1997) 4, pp. 388-398
The paper considers benchmarking internal communication. It starts by briefly describing benchmarking methods — metric … and qualitative benchmarking — together with the objectives behind such a programme. It goes on to discuss an IC … benchmarking club which has been launched recently. Details of the sample questions asked of organisations participating in the …
Persistent link: https://www.econbiz.de/10014851015
Cover Image
Benchmarking service quality performance at business‐to‐business and business‐to‐consumer call centers
Miciak, Alan; Desmarais, Mike - In: Journal of Business & Industrial Marketing 16 (2001) 5, pp. 340-353
Service quality performance is benchmarked at business‐to‐business and business‐to‐consumer call centers. Differences between call center types are observed including characteristics of operation, customer ratings of service quality performance, and employee ratings of workplace issues....
Persistent link: https://www.econbiz.de/10014842644
Cover Image
Evaluating best value through clustered benchmarking in UK local government: building control services
McAdam, Rodney; O’Neill, Liam - In: International Journal of Public Sector Management 15 (2002) 6, pp. 438-457
benchmarking approach. The mainly qualitative research involves applying a strategic benchmarking approach to the 26 units or … facilitate the process a benchmarking measurement framework for building control was developed. The results indicate that the …
Persistent link: https://www.econbiz.de/10014798722