This article risks the attempt to move the discussion of culture and tourism onto a broader basis. It replaces a rigid conception of culture with a dynamic model and starts from a framing premise of empathy rather than cultural pessimism. It uses an extended explanatory model of tourism to seek...

Generally, school exchanges in foreign countries are not understood as a tourism phenomenon. From the statistical point of view, these stages of visiting student abroad, normally for a period of a week, are clearly defined as tourism. The motivations which lead to undertake an exchange...

Identifies and compares characteristics of firms in the telecommunications industry who have high new product performance. Performance comprises two dimensions: impact of new products on the company and goal performance. Explore profiles of high performance firms with regard to how they organize...

The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a...

Discusses the advantages of different styles of market listening for specific product development activities. Four types of product development activities are considered: routine product development, radical product development, extended product development, and new style product development....

Examines recent reform initiatives in the PRC compared with advanced industralised democracies, searching for common attributes in order to establish, if possible, global patterns in such administrative reform initiatives. Reviewing these issues, admits that administrative reform, along with all...

Reports on the launch of Cadbury's Cream Liqueur by Bass in 1990 into the UK's cream liqueur market, hitherto dominated by IDV's Baileys Irish Cream. Within a year Cadbury's had grown to become the number two brand. Explains how the creation of the brand was based on a specific anti‐Baileys...

No brand of wine enjoys the market shares and premium prices obtained in other alcoholic beverage markets. Market conventions work to prevent a single brand having a large share. Uses an example of a structured new product development process to show the analysis and processes needed to overcome...

Attempts to quantify the impact of de‐alcoholized, low and reduced‐alcohol wines on the UK wine market, from their appearance in the late 1980s, to the present day. Also assesses whether makers have been successful with the wines under discussion in their aim to capture a substantial...

Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to marketing is defined then explored from a number of perspectives to demonstrate its relevance to modern wine making techniques. Examines the possibilities for a design led...